Desiant Launches EdgeRider Wheels Website

Web design firm helps quilting product find its niche.

Columbus, OH (PRWEB) April 8, 2008 -- EdgeRider Wheels is a prime example of how a website can make a niche market company recognize global success. In response to changing consumer needs, EdgeRider Wheels has redesigned their business model and their website. The new website, designed by Desiant, can be found at www.edgeriderwheels.com.

EdgeRider Wheels, the only company to engineer its wheels specifically for the quilting industry, originally began selling its wheels on its website in 2005. Due to its overwhelming success and a desire not to compete with retailers, the company changed its focus to wholesale sales only. The redesigned site incorporates this new focus by not only providing the information to attract new dealers, but also through supplying a support system for existing dealers and end users.

The support section of the website allows dealers to easily browse through previous support issues gathered over the past three years, obtain maintenance tips, and download EdgeRider Wheels Manuals for several different types of quilting machines. By using testimonials and a simplified Dealer Signup form, the website entices prospective dealers to participate and it makes it easy for them to act on their interest. To address one of the most common questions - "What EdgeRider Wheels set goes with my machine?" - Desiant developed a product selector tool that provides a list of available dealers at the end. This tool was also made available for inclusion on specific dealers websites, which allows their customers to find out what wheel set they need without browsing away from the dealer's site or seeing the complete list of retailers.

"The new website fulfills its desired purpose, but doesn't overwhelm," said Barna Kasa, President of Desiant. "The site was designed for dealers and conveys information as such - it's simple without being plain, and, most importantly, functional."

Desiant plans on adding more support functionality for EdgeRider Wheels dealers in the near future. For additional information on web design services from Desiant, contact Barna Kasa or visit www.desiant.com.

About Desiant:

Desiant, LLC is a complete web development company that offers web design services, custom development, local hosting, and online marketing. Serving customers in Central Ohio since 1996 and Western Tennessee since 2006, Desiant is extremely dedicated to providing the best solutions and service to their clients. For more information: 614-889-9336 or www.desiant.com.

Contact:
Barna Kasa
Desiant, LLC
614-889-9336

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