EMI Presents Best Practices in Field Marketing at 20th Annual Card Forum

Boston, MA (PRWEB) April 7, 2008

EMI Strategic Marketing's President and Founder Campbell Edlund is hosting the Best Practices in Field Marketing panel at the 20th Annual Card Forum held from April 6-8, 2008 in Miami, Florida. The panel will focus on how leading financial institutions leverage their sales organizations to cross-sell cards to customers and drive prospect acquisition, and how attendees can:

• Get their retail organizations engaged in card sales
• Use training and tools to drive field efficiency
• Define marketing messages that drive profitable acquisition through front-line teams

Executives on the panel include industry experts in field marketing: Timothy Finkenstadet, the Director of Commercial Marketing at Merrill Lynch Global Bank Group, and Mark Ford, the SVP and Group Product Manager for Credit Card from National City Corporation.

"Card Forum is a unique opportunity to discuss issues on the cutting edge of the card industry with top industry professionals. EMI is excited to be hosting a panel at such a relevant and timely conference." Campbell Edlund, President, EMI Strategic Marketing

Now in its 20th year, Card Forum & Expo continues to serve as a gathering place for payment industry players --- from card issuers to analysts, associations, and services and technology providers. Card Forum is the premier event in the industry.

About EMI Strategic Marketing
Based in Boston since 1989, EMI Strategic Marketing, Inc. delivers marketing programs that improve sales productivity and velocity for both Fortune 500 firms and high-growth start-ups. EMI helps clients maximize sales channel performance with customized lead generation, selling tools, cross-sell programs and campaigns. For more information about EMI, please visit us at http://www.emiboston.com.

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