VMS CEO To Challenge Public Relations Professionals At 2008 Media Relations Summit

VMS, the worldwide leader in integrated media intelligence solutions, today announced that VMS' President and CEO Peter Wengryn will be delivering a key address at the 2008 Media Relations Summit, on Monday, April 7 at 12:15 AM Pacific Time. **

San Francisco, CA (PRWEB) April 7, 2008 -- VMS, the worldwide leader in integrated media intelligence solutions, today announced that VMS' President and CEO Peter Wengryn will be delivering a key address at the 2008 Media Relations Summit, on Monday, April 7 at 12:15 a.m. Pacific Time.

Wengryn, kicking off the Bulldog Awards Luncheon, will be sharing his perspective on the state of the public relations profession, the challenges facing public relations practitioners, and the definition of "excellence" in public relations.

The media world is exploding, customers are becoming more demanding, and budgets are becoming tighter and tighter.

"Public Relations is going through a change unlike any it has experienced previously," notes Wengryn. "The media world is exploding, customers are becoming more demanding, and budgets are becoming tighter and tighter."

"At the same time, public relations is being expected to deliver a tangible and measurable return-on-investment," continues Wengryn. "Marketing professionals who work to better understand the impact of paid and unpaid media on business outcomes will thrive in today's ultra-competitive marketplace."'

At the Summit, Wengryn will also be presenting the First Annual VMS Award for Best Use of Media Intelligence in a PR Campaign. "We believe it is important to recognize those companies that are using all the available tools and technologies, and are taking a serious and systematic approach to monitoring and measurement," notes Wengryn.

VMS has developed the concept of integrated media intelligence, or IMI -- a single platform to integrate, monitor and measure the impact of all key communications. IMI is the latest product innovation from VMS, the leader in news and competitive ad monitoring solutions for more than 25 years. With IMI, VMS brings together best-of-breed content, data, analytics and professional services to provide fully integrated, dashboard views of company/brands and competitors across PR and advertising - and across all media channels.

The Summit is being held at the Westin St. Francis Hotel in San Francisco from April 6-8, 2008. For more information, please visit http://www.bulldogreporter.com/me2/default.asp

About VMS:
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.

Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S DMAs™ - by far the most of any provider -- through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.

VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.

For more information, contact Michael Giovia at 212-329-5651.

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