The Tolly Group Announces: Tolly Intelligence
The Tolly Group has launched a new service for information technology vendors: Tolly Intelligence -- a comprehensive source for tracking and leveraging publication-sponsored product reviews globally. Tolly Intelligence provides an extensive, independent assessment of publication test reviews to assist clients with a fair and accurate understanding how competitors might leverage results through marketing and sales channels. The new service provides insightful analysis of key publication-sponsored product reviews -- before, during and after the tests.
Boca Raton, FL (PRWEB) April 7, 2008 -- The Tolly Group has launched a new service for information technology vendors: Tolly Intelligence -- a comprehensive source for tracking and leveraging publication-sponsored product reviews globally. Led by Tolly Group CEO, Kevin Tolly, The Tolly Intelligence team stands ready to bring years of testing experience and product review knowledge to your team.
Tolly notes: "Perhaps more than any other source of information, hands-on product reviews can have a powerful impact on the purchasing decisions of buyers. Yet even tracking the flood of reviews being published globally -- and leveraging that information effectively -- is a growing challenge." Initially focusing on perimeter and endpoint security, the Tolly Intelligence team is building a knowledge base of product reviews from around the globe profiling review performance of companies from unknown startups to well-established companies like Nortel, Cisco, Juniper, Symantec, Check Point and McAfee.
Tolly Intelligence provides a comprehensive, independent assessment of publication test reviews to assist clients with a fair and accurate assesment of how competitors might leverage results through marketing and sales channels. Charles Bruno, a former features editor at Network World, says, "The freelancers who conduct these tests often have their own businesses that work closely with various vendors."
The new service provides insightful analysis of key publication-sponsored product reviews before, during and after the tests. "Tolly Intelligence levels the playing field for vendors by giving them the most trusted testing voice in the industry as a confidential advisor to help make informed choices about which tests are fair, what steps can be suggested to improve test plans, and how to maximize test data that a publication yields for competitive advantage," says Tolly CEO. Clients will receive monthly information on upcoming tests or published reports.
The Tolly Group, based in Boca Raton, FL, is an independent and strategic consulting organization. Recognized worldwide for expertise in assessing leading technologies, The Tolly Group offers a full range of services for both vendors and end-users. Tolly Intelligence analysts are available to provide engineering and editorial insights on working with other trade publications.
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