GMI Doubles the Size of its Singapore Consumer Panel

Market researchers now gain direct access to the opinions of 85,000 double opted-in Singapore consumers.

ESOMAR Asia-Pacific Conference, Singapore (PRWEB) April 9, 2008 -- GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions with regional Asia-Pacific headquarters in Sydney, Australia, today announced it has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members. GMI's new premium Singapore panel offering is uniquely positioned to provide market research professionals with insights into all kinds of consumer opinions from Singapore, from new concepts to new products and services, in real time. It addresses the growing domestic and international demand from small- to medium-size firms all the way to larger industry players for online consumer research in this sophisticated and highly competitive market. Total market research spend in Singapore reached US$55 million in 2006, 16 percent of which was spent online, ranking Singapore 8th out of the world's top 10 countries with the highest online research spend (ESOMAR, 2007 Global Market Research Report).

"With internet penetration now reaching over 50 percent of Singapore households, and 65 percent of all Singapore research being conducted with consumers in 2006, we felt the need to combine our panel recruitment methodologies to offer a more representative mix of online- and offline-minded consumers that better reflects the attitudes and opinions of the Singapore market," explains Ludovic Milet, GMI's managing director for the Asia-Pacific region. "To complement our standard online panelist recruitment campaigns, we work with an exclusive local tier-one partner which recruits Singapore panelists based on their offline shopping behavior throughout 600 Singapore outlets."

In addition to age, gender and household income, the ethnic distribution of GMI's highly profiled Singapore consumer panel is in line with the Singapore Census data, enabling researchers to gain a perfect representation of Singapore when seeking consumer opinions, and gather valuable intelligence for enhanced marketing efforts in this market.

GMI's global consumer panels span across more than 200 countries and territories around the world. GMI also offers many specialty panels, including gamers, IT professionals and physicians to name just a few. All GMI panelists are double opted-in, undergo a rigorous qualification process by being profiled on a wide range of attributes, and are uniquely incentivized. These measures ensure one of the industry's highest profiling standards and optimum response rates for market researchers.

About GMI
GMI (Global Market Insite, Inc.) is a leading provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world's largest, highly profiled, double opted-in managed panels, providing reach to millions of consumers in more than 200 countries and territories. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2007, the company ranked #229 in Inc. Magazine's Inc. 500 and #7 in Deloitte's Technology Fast 50 for Washington State. For more information, please visit us online at www.gmi-mr.com or email us at info(at)gmi-mr.com.

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