Stanford's 2008 Professional Publishing Course, July 12-19, Focuses on Digital Transformation
The 31st annual Stanford Professional Publishing Course, July 12-19, offers a week-long program in Silicon Valley for book and magazine professionals aiming to reinvent media in a digital world.
Stanford University, Palo Alto, CA (PRWEB) April 10, 2008 -- Geared to professionals in book and magazine publishing, and taught by top U.S. media experts, Stanford's 2008 Professional Publishing Course, July 12-19, focuses on the digital wave that's radically altering the media world.
"We're navigating through whitewater change that's wreaking havoc with our current business models," says Holly Brady, director of the Stanford Professional Publishing Course. "People are looking for new strategies and new ways of thinking. They want to hone their skills for what lies ahead. That's what we can offer them."
Brady emphasizes that the Professional Publishing Course goes beyond the traditional conference format. "Learning is active, not passive; in fact, we call the Pub Course an idea incubator. Participants challenge themselves through classes, case studies, and launch projects," she notes.
In addition, there's ample opportunity to meet one-on-one with faculty at luncheons, salons, and simply strolling through the Stanford campus. "One of the hallmarks of the Pub Course is animated, high-level conversations between students and faculty," adds Brady.
The Publishing Course faculty is drawn from among the foremost media experts in the U.S. They include Dorothy Kalins, contributing editor for Newsweek; Paul Saffo, technology forecaster and professor at Stanford University; Jeff Gomez, author of Print Is Dead; Robert Miller, president of a new global publishing program at HarperCollins; Keith Clinkscales, senior vice president and general manager of ESPN Publishing; and Cynthia Leive, editor-in-chief of Glamour.
Now in its 31st year, the Stanford Publishing Course attracts participants from both the United States and from 30 countries abroad. Typical participants are editors and publishers, marketing and sales managers, art directors, photographers, and digital media specialists. They represent book publishing houses, magazine publishers, new media companies, small presses, nonprofit agencies, museums, and a variety of corporations.
For participants coming from outside the U.S., a 2-day pre-course is offered prior to the main course. It provides information about U.S. publishing and emerging digital technologies fundamental to understanding later sessions.
A variety of financial aid options and tuition discounts are available to qualified candidates. They include diversity fellowships, professional scholarships, and group application discounts.
"To compete and thrive, we need to reimagine the business we're in," says Brady. "We need to develop a clearer sense of how digital technologies can be harnessed, to hone the skills that will be most valued in the media companies of the future. The Pub Course is a place to do that."
Other faculty, representing book publishing, are Dan Farley, president and publisher of Henry Holt & Company; Martin P. Levin, former president of the Association of American Publishers; John Owen, founder and CEO of Weldon Owen; and Alan Rinzler, executive editor for Jossey-Bass.
Faculty representing magazine publishing are Michela O'Connor Abrams, president and publisher of Dwell; Bob Cohn, executive editor of Wired; Jack Griffin, president of Meredith Corporation's Publishing Group; Rob Gursha, executive vice president of Time Warner retail sales and marketing; Jeremy Lacroix, design director for chow.com; Kevin McKean, vice president and editorial director for Consumer Reports; Alberto Olva, author of Magazines that Make History; and Art Streiber, cover photographer for Wired, Esquire, Time, and Entertainment Weekly.
Faculty leading sessions geared to both book and magazine publishing are Carla Frank, design director for O magazine; Nigel Holmes, principal and author, Explanation Graphics; Guy Kawasaki, managing director of Garage Technology Ventures and author of The Art of Innovation; John Kilcullen, founder of the . . . for Dummies book series; Frans Lanting, National Geographic photographer; Bill Moggridge, cofounder of IDEO; and Richard B. Stolley, senior editorial adviser for Time Inc. and founding managing editor of People.
For more than 30 years, the Stanford Professional Publishing Course has been offering courses, seminars, and workshops for working professionals in magazine, book, and Web publishing. More information is available at http://publishingcourses.stanford.edu/ or 650 725-5311.
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