ion interactive Introduces iPhone-Optimized Landing Pages

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Marketers Can Rapidly Reach Highly Desirable Market Segment; New Platform Reduces User "Point and Flick"

Now, for the first time marketers can reach the highly desirable iPhone user demographic with iPhone-optimized landing pages using a new platform framework introduced today by ion interactive. The ion LiveBall iPhone framework gives marketers another channel-optimized opportunity by taking advantage of the iPhone's superior mobile web user experience. When users click on an ad from their iPhone, they're delivered the very best landing pages possible, one which is optimized for the iPhone and more likely to convert users into customers. For iPhone users, it means zero to minimal scrolling or zooming on ads - less 'point and flick.'

Mobile online advertising in the U.S. is forecast to jump to $4.8 billion by 2011 from $1.6 billion this year, according to research firm EMarketer Inc. According to the Mobile Advertising Report from Nielsen Mobile, mobile users exposed to ads jumped 38% between the second and fourth quarter of 2007. Further, 85% of iPhone users accessed online information in January 2008 compared with 58.2% of the wider smartphone market, making the device the most popular for accessing online information while on the go (M:Metrics).

ion's LiveBall post-click marketing technology platform now lets online search marketers rapidly and cost-effectively deliver iPhone-optimized landing pages. LiveBall is a "marketer's playground" that creates, hosts, tests and analyzes landing pages, microsites and conversion paths. Combining specialized content management, testing and analysis into a seamless, real-time platform, LiveBall increases conversion rates and makes online media spending more effective.

"Finally, mobile marketing is fulfilling its promise, driven by the phenomenal success of the Apple iPhone, which has already achieved 28% smart phone market share in less than a year," said Justin Talerico, CEO, ion interactive. "ion's LiveBall is the platform that is making effective mobile marketing an accessible reality, especially when targeting the 85% of iPhone users who access online information monthly."

Reflecting the increased prominence of the Apple iPhone as a strategic tool for online search marketers, iPhone-optimized landing pages can be created and deployed with point-and-click ease. Even non-technical marketing professionals can develop iPhone-optimal pages within minutes. As a result, online marketers can differentiate their brand with the affluent and influential iPhone customer base - said to be more likely to earn over $100,000/year and have advanced degrees, leading to increased conversion rates and revenue.

LiveBall's iPhone landing pages have been custom designed to fully leverage iPhone-specific features, including:

  • Portrait and landscape orientation optimization, eliminating pinching or zooming;
  • Formatting and design optimized for the iPhone screen size and ultra-high pixel density, resulting in attractive, high-performance experiences requiring little or no scrolling;
  • Optimization to take advantage of iPhone-only browser standards, providing a savvy user experience for this influential and lucrative market;
  • Offering a fast, easy alternative to a company's core website, whereby a company's site can sense for the iPhone and redirect the traffic to LiveBall's optimized iPhone experience.

"ion interactive is committed to delivering the highest quality user experience, leading to conversion rates above the global average. Robust iPhone optimization is the next logical step toward meeting our goal of delivering the best experience for all respondents, including mobile handset users," added Talerico.

Visit ion interactive at ad:tech San Francisco
ion interactive will showcase its LiveBall iPhone solution at booth #6451 on the ad:tech show floor in San Francisco from April 15-17, 2008. Using live iPhones showing LiveBall landing pages, respondents to search, email, or online advertising will automatically be delivered to their optimal experience.

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Susan Delz
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