E.l.f. Cosmetics in Partnership with eWayDirect

E.l.f. (eyes, lips, face) Cosmetics adopts eWayDirect's emessaging platform.

Southport, CT (PRWEB) April 10, 2008 -- eWayDirect, Inc., a leading emessaging and search company, announced today its agreement with e.l.f. (eyes, lips, face) to provide the cosmetics company with a complete line of emessaging services and products.

"We're very glad to have e.l.f. on board," says Neil Rosen, president and CEO of eWayDirect. "We share the company's philosophy and we are pleased to be providing them with the best products and services to get their message out to consumers."

We're very glad to have e.l.f. on board

We share the company's philosophy and we are pleased to be providing them with the best products and services to get their message out to consumers.

The platform gives us a much more well-rounded understanding of our user base

Now we know what makes users click, what makes them open and - most importantly - what makes them buy.

E.l.f. has seen a 400% increase in revenue thanks to these retention efforts

eWayDirect brings services combined with our own ability to analyze data to roll out increasingly profitable campaigns. The tools eWay provides give the ability to focus on analysis, best campaigns, best targeting of microsections of the database.

"The platform gives us a much more well-rounded understanding of our user base," says Joseph Shamah, CEO of e.l.f. "Now we know what makes users click, what makes them open and - most importantly - what makes them buy."

Allan Levy of SellUp, Inc., is also pleased about having brought the two companies together. "E.l.f. has seen a 400% increase in revenue thanks to these retention efforts," he says. "eWayDirect brings services combined with our own ability to analyze data to roll out increasingly profitable campaigns. The tools eWay provides give the ability to focus on analysis, best campaigns, best targeting of microsections of the database."

About the companies:
eWayDirect (and its franchise division, the BlueLens Franchise Group) is a market leader in both search and emessaging. Besides providing the highest level of expertise in both PPC and SEO, the company's P1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time. More at http://www.ewaydirect.com and http://BlueLensFranchiseGroup.com.

E.l.f. is a three-year-old company that has hit the scene with a buzz, offering great products at great prices. The company has been acclaimed for its beauty products in venues from Good Housekeeping, Self, and Teen magazines to Style, CNN, and CNBC on television. E.l.f. provides a line of simple, luxurious, problem-solution tools that allow customers to showcase and believe in their unique, personal beauty. E.l.f. cosmetics are designed to improve and accentuate the individual, not hide her away, and E.l.f. believes that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. More at http://www.eyeslipsface.com.

SellUp, Inc. is a privately-held company offering consultation in marketing, sales, acquisitions, retention, and the integration of technology and businesses.

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