Sean's expertise will help us leverage some of the great assets we have on our site that allow marketers to reach the coveted high school audience.
New York, NY (PRWEB) April 10, 2008
TAKKLE, Inc. (http://www.takkle.com), the largest high school sports community, announced today the hiring of Sean Mahoney as VP, Advertising Sales. The announcement was made by David Birnbaum, CEO and co-founder of TAKKLE. Mahoney brings more than 10 years of media experience to his position at TAKKLE.
Sean spent nine years at ESPN in various capacities, specifically in advertising sales working with such leading brands as Gillette, New Balance, Goodyear, XM Radio, Titlelist and Reebok. Most recently, he managed the sale of online advertising and sponsorships to Fortune 500 companies such as Puma, Canon, Verizon, Nestle, AT&T and HBO while at VideoEgg.
"We are really excited to add someone with such extensive online advertising experience as Sean to our TAKKLE team," said David Birnbaum, CEO and co-founder of TAKKLE. "Sean's expertise will help us leverage some of the great assets we have on our site that allow marketers to reach the coveted high school audience."
"What I find exciting about this position is the ability to work directly with leading brands to develop custom solutions and programs to reach the core of the TAKKLE community, said Mahoney."
TAKKLE has tailored sponsorship programs and platforms for companies looking to reach the high school teen audience. Marketers have recognized that the best way to reach the high school teen is through the athletes as they account for 50% all high school students and are the influencers, trend setters and even celebrities at high schools. Companies such as Wendy's, Gatorade, Nike, Proctor & Gamble, Spalding, FinishLine, MetRx and others have sponsored TAKKLE's Video Battles, Photo Contests, and Player Rankings (http://www.takkle.com/battle).
New platforms such as TAKKLE Throwdowns (http://www.takkle.com/throwdowns), which allow users to compete in online video competitions against each other, also offer sponsors the potential for tailoring Throwdowns to showcase product lines. Advertisers can also create sponsored groups to interact with the TAKKLE community under the umbrella of their brand.
TAKKLE.COM, the largest high school sports community, connects athletes, coaches, fans, friends and recruiters for all high school athletics. On TAKKLE, high school athletes can track and compare their stats, post team schedules, scout rivals, and share videos and photos with their teammates and opponents.
TAKKLE offers advertisers and marketers the ability to strategically target an engaged audience of high school athletes and fans. TAKKLE's investors include Wasserman Media Group LLC, Greycroft Partners LLC, Jack Schneider, Managing Director at Allen & Company, Inc., Sports Illustrated, IJ Smith Enterprises LLC and the New York City Investment Fund.