New DVD Explores the Lucrative Business of Non-Fiction DVDs
The non-fiction video business is booming. This DVD shows new and experienced producers what distributors want, how to get a good review and how to price your video. Whether you're a video producer looking to expand your income, a subject expert looking to market your expertise, or you just want to get a direct-response business of any type going, this new DVD and book are right for you.
Bristol, RI (PRWEB) April 12, 2008 -- A new DVD entitled "Special Interest Video Magazine Vol. 1" by Hal Landen is a companion video to his definitive book entitled "Secrets of Producing and Selling Successful Videos." The video reveals many secrets of selling non-fiction DVDs. Unlike video service businesses, the special interest or non-fiction video business lets you multiply your profits. Create a good product once and sell it MANY times.
Hal Landen brings over 25 years of experience in the non-fiction film and video business to this project. He founded VideoUniversity.com, which Forbes Magazine calls one of the best business-to-business web sites for digital video production. He has freelanced for ABC's 20/20, CBS's 60 Minutes, Warner Brothers and many others.
This magazine-style DVD offers three distinct segments all designed to help both the novice and experienced producer improve their sales. Here are some of the things you will learn:
What Do Distributors Want?
Leslie Kussman, producer-distributor from Aquarius Media in the Boston area, shares her expertise on how to produce and market a successful video. She should know. She has built a very successful business. Her distribution company is always looking for videos that serve her market of hospitals, libraries, and health care providers.
How To Get a Good Review For Your Video
Next we go to the West Coast and visit Randy Pitman the editor-publisher of Video Librarian Magazine. This publication reviews over 200 videos every issue. You may think libraries are just for books, but today some libraries spend $1 million a year buying DVDs. Shouldn't you get a share? Randy explains the review process with lots of helpful examples.
Pricing Pitfalls and Opportunities
The third segment is about pricing your DVD. Why price your video at $19.95 when you can make a lot more money at other price points. You'll learn about the psychology of prices, niche vs. mass marketing, value pricing, and lots more. You'll even learn about a video set that sells for $1795! Watch this segment before you produce your next video. It will put money in your pocket!
And speaking of money, you can save it when you buy the DVD and the book together. See the web links below for details.
DVD: Special Interest Video Magazine Vol. 1
DVD Details on VideoUniversity
Running Time: 52 minutes
Book: Secrets of Producing and Selling Successful Videos, 324 pp
ISBN-13: 978-1-888093-12-4
Book Details on VideoUniversity
Available from
Oak Tree Press
Bristol, RI
(401) 253-2800
http://www.VideoUniversity.com
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