Home & Garden Advertisers Tap Into 9.4 Million Monthly Unique Users(1) at Move®
New advertising platform allows for the purchase of 15-second pre-roll video placements and companion half-page ads on Move's new Home & Garden Content Channel. The ads will appear adjacent to video content from the site's list of leading home and garden brands.
(PRWEB) April 16, 2008 -- Move's video content includes This Old House®, The Victory Garden®, BeJane®, Hometime®, and Point-Click-Home® (Metropolitan Home®, Elle Decor®). New performance metrics now continually monitor the site to optimize advertising efficiency. Also included are new SEO strategies which will optimize search engine placements.
In addition to adding a fresh and steady stream of brand name video content, Move's Home & Garden Content Channel (http://www.move.com/home-garden/default.aspx) has been revamped to offer a new look and feel, more than double the content, cutting edge tools, and relevant links designed to help home enthusiasts at all stages of the home spending cycle turn inspiration into action. Advertising dollars have been shifting steadily online, away from traditional media from 2004 through 2007, with newspapers and broadcast TV losing $890 and $720 million per year, respectively, (2) Analysts predict that US online advertising spend will continue to grow through 2008, rising by 23%(3)
Further underscoring the unique advertising opportunity at Move (http://www.move.com), a recent study by BIGresearch(4) found that adults planning to purchase a home in six months are almost twice as likely (10.8% vs. 5.7%) to be influenced by paid/sponsored links. The Move home enthusiast audience is appropriate for advertising from automotive, retail, consumer packaged goods, financial services, telecommunications, Internet and other consumer-driven companies
"We've found Move's Home & Garden Content Channel to be an excellent source of home enthusiasts," said Cameron Snyder, spokesperson for Andersen Windows. 'Its compelling content directs the online audience toward our brand, delivering significant time-on-site and extending our relationship with the Move.com and Realtor.com (http://www.realtor.com) audiences.'
'Several elements unique to the Internet will support continued US ad spending growth even if other media falter,' said David Hallerman, senior analyst at eMarketer. 'The greater ability to measure ads online will likely encourage marketers with reduced budgets. Those same marketers are finding that the audiences they need to target are spending more of their media time on the Web.'
Links:
Home & Garden Content Channel Video:
http://www.youtube.com/watch?v=dEjEGvaGXV4
Home & Garden Content Channel Press Release:
http://news.move.com/phoenix.zhtml?c=192403&p=irol-newsArticle&ID=1125138&highlight=
Home & Garden Content Channel News Room:
http://news.move.com/phoenix.zhtml?c=192403&p=irol-news&nyo=0
1. comScore February 2008; 2. Reasons to Shift Offline Spend Online, 10/6/06 ; 3. Online Advertisers To Spend Through Turbulence; 4. BIGresearch's SIMM 11: Who Is Influenced by Sponsored Links? 3/5/08
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