Majken Schultz of Reputation Institute and Author of "Taking Brand Initiative" to Speak at The Conference Board's 'Corporate Image and Branding' Workshop

Expert on corporate branding and reputation management and author of new book to address Conference Board workshop attendees on maximizing the performance of image, brands, and reputation.

New York, New York (PRWEB) April 14, 2008 -- Majken Schultz, a partner and founder at Reputation Institute (based at their Denmark office) will speak at the Conference Board's Corporate Image and Branding Workshop - 'Maximizing the Performance of Your Image, Brands and Reputation' on April 24th at the Marriot Eastside Hotel, New York.

Schultz is a renowned research expert on organizational identity, corporate branding and reputation management as well as professor and dean at the Copenhagen Business School. She has authored many books on the topic, including her latest - "Taking Brand Initiative - How Companies Can Align Strategy, Culture and Identity Through Corporate Branding," co-authored with, Mary Jo Hatch professor emerita at the University of Virginia's McIntire School of Commerce.

The book, just released March 2008, is a revolutionary approach to corporate branding that looks beyond the marketing value and the human resource significance of brands.

Described as "groundbreaking book by international branding thought leaders", "Taking Brand Initiative" provides information from the authors' experiences as branding innovators and co-founders of the Corporate Brand Initiative, funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.

Reputation Institute, a private advisory and research firm, is a pioneer and global leader in corporate reputation management. With a presence in more than 20 countries, Reputation Institute provides consulting services and membership to industry leaders and some of the most recognized companies worldwide. Founded by Dr. Charles Fombrun and Dr. Cees van Riel, Reputation Institute shares best practices and current research through seminars, conferences, publications such as Corporate Reputation Review, and the Global Pulse, an annual study of corporate reputation covering more than 25 countries and 1,000 companies. Reputation Institute's consulting teams help companies value and act on their reputation using management systems developed from this ongoing work. Visit www.ReputationInstitute.com to learn more.

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