CAI Communications Updates Ready Mix Concrete Company's Web Site: Interactive Features Make the Content More User-Friendly

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CAI Communications, a business-focused, branding, marketing, and employee communications firm in Raleigh, NC, recently completed a revision of the Ready Mix Concrete Company (RMCC) Web site (

CAI Communications, a business-focused, branding, marketing, and employee communications firm in Raleigh, NC, recently completed a revision of the Ready Mix Concrete Company (RMCC) Web site (

"This revision of the Web site helps our sales staff sell more concrete as well as re-establishes us as one of the leading concrete suppliers in the Southeast," states Dexter Tart, Assets Manager, RMCC.

The new Web site includes an interactive map that allows the user to scroll over the 11 regions RMCC serves, and pull up a database of names, phone numbers and addresses for the right contact for each region. In addition the site has a Concrete Tool Box Calculator that calculates the number of yards of concrete needed for flat slab, columns and walls. There are also extensive educational materials posted on the site on the types of concrete and how to properly pour and cure concrete.

"This updated Web site includes educational materials that will help residential and commercial contractors determine what type of concrete will match the project," Tart continues. "Now our sales people can direct prospects to the materials on the site and walk them through the information. These materials make the sales cycle work better," Tart concluded.

"Ready Mix Concrete had a clear set of objectives and we worked with them to deliver a Web site that will improve their business," comments Steve McCulloch, Director of CAI Communications ( "The interactive map, contact database, and educational sections give the site much more depth, and the user will be more motivated to return to the site," McCulloch states.

The Web site went live in December 2007 and Ready Mix Concrete is already updating contacts so that the information is current and an effective selling tool. The first Ready Mix Web Concrete site was created in 2002 and no changes were made for five years. "We are committed to keeping this site current and excited about how it will help our sales staff be more effective," added Melissa Swanson, Region 6 Sales Manager.

About Ready Mix Concrete
Southern Equipment Company, Inc., d/b/a Ready Mixed Concrete Company ( has served the construction industry's needs since 1935.
As the major supplier in the Carolinas and with a strong presence in Georgia and Virginia, Ready Mixed operates over 85 concrete plants, utilizing over approximately 700 mixer trucks to produce nearly 3 million cubic yards of concrete annually. The four-state territory is segregated into eleven regions and manned by 1,100 highly trained employees. Each region's projects are independently dispatched with each load being monitored by the industry's best-trained quality assurance personnel. Both dispatch and quality assurance use the most state-of-the-art equipment to ensure on-time delivery of the highest quality concrete.

Southern Equipment Company, Inc., is owned by Compañia de Cemento Argos S.A. and Cementos del Caribe S.A., both of which are based in Columbia, South America. For more information on Argos, visit

About CAI Communications
CAI Communications ( has implemented B2B branding, marketing, advertising, and PR strategies and communications tools for North Carolina businesses since 1983. We create strategies and designs that take businesses to the next level on their path to success. In addition we, have expertise in employee communications through our parent organization CAI, a nationally recognized employers' association. We have a long history of combining our business knowledge with award winning creativity. Whether you want to clarify your brand, develop a marketing strategy, or create a print, web or video communications tool, we deliver solutions to grow your business.

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