American Automobile Association Chooses Global Intelligence Alliance as Market Intelligence Software Partner

Global Intelligence Alliance Group is proud to announce that AAA (American Automobile Association) has chosen the Intelligence Plaza™ software to manage market and business critical information throughout North-America. With the Intelligence Plaza™, branded as the AAA/CAA Research Gateway, the client will keep hundreds of corporate decision makers and other employees up to date about business developments.

Toronto, Ontario (PRWEB) April 16, 2008 -- Global Intelligence Alliance Group is proud to announce that AAA (American Automobile Association) has chosen the Intelligence Plaza™ software to manage market and business critical information throughout North-America. With the Intelligence Plaza™, branded as the AAA/CAA Research Gateway, the client will keep hundreds of corporate decision makers and other employees up to date about business developments.

Says Steve Diedrich, Director of Market Research at AAA: "We have worked with GIA since 2002 and launching their latest intelligence software was a natural choice for us. Key features for us were the ease of use, intuitive interface and enhanced search capabilities. This is really is critical for working in a decentralized corporate environment."

Jouko Virtanen, President of Global Intelligence Alliance North America, comments: "It is important for us to see customers taking full advantage of the Plaza tool and truly using it as a central market information repository. AAA has done a great job integrating intelligence, market research and strategic planning related information into one hub which is exactly what large organizations should do. Building one window to your market information ultimately means time savings and effective information sharing for the users."

Virtanen continues: "Whether corporations decide to manage their intelligence gathering and analysis internally or outsource part of the market analytics to vendors like the GIA, they will need a tool that has been specifically designed for this purpose and does not require extensive user training."

Global Intelligence Alliance will present its software and market analytics offering at the 2008 Society of Competitive Intelligence Professionals (SCIP) Annual Conference in San Diego, California on April 14-17.

For further information, please contact:
Jouko Virtanen, President Global Intelligence Alliance North America
Tel. +1 416 231 0828 ext. 2101 / +1 416 835 1258

About Global Intelligence Alliance
Global Intelligence Alliance (GIA) provides clients with a single source for customized Market Intelligence services: market monitoring, business research projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operative decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries.

About American Automobile Association
As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

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