ABCSearch Partners with AdWatcher to Optimize Advertiser Results
Advertisers to Receive Extra Feedback on Traffic Quality
Sherman Oaks, Calif., and San Francisco (PRWEB) April 15, 2008 -- (ad:tech, Booth # 6054) -- ABCSearch, the world's largest privately-held PPC search network, today announced a partnership with AdWatcher, a 3rd party service that helps small to mid-size businesses track and optimize their online advertising campaigns.
News facts:
| | - Through the partnership, advertisers in the ABCSearch network can receive extra, independent feedback on the quality and conversions of the traffic to their sites.
- AdWatcher will assist ABC to monitor and boost traffic quality for advertisers on its network, improve campaign conversion rates and provide greater transparency.
- ABCSearch's proprietary technology, ClickShield, identifies and removes suspicious PPC traffic across the network. ClickShield has been certified by ClickDefense™, a leading tracking, optimization and click fraud detection company.
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Quotes, attributable to Daniel Yomtobian, president and CEO of ABCSearch:
| | - "Our intent with AdWatcher is to help our advertisers get a better picture of their campaigns and further improve their results on our network."
- "ABCSearch works proactively to ensure the highest quality traffic reaches our advertisers. With a proven product such as AdWatcher, we're confident that our advertisers will reap the benefits of this partnership."
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Quotes, attributable to Boris Mordkovich, director of operations with AdWatcher:
| | - "Here at AdWatcher, we're excited to be working with ABCSearch, and have always been impressed by their long-standing record of commitment to their advertisers."
- "By providing their partners and clients with more control, data and information about their traffic, we feel they're making an impressive stride in the PPC industry; setting a new standard for reliability and transparency in search."
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ABOUT ADWATCHER
AdWatcher is an online service that helps small to mid-size businesses track and optimize their online advertising campaigns. It offers ROI tracking, conversion improvement tools, advanced click fraud detection and prevention technology, and an intuitive interface for organizing and managing all advertising efforts -- in one easy-to-use package. To learn more about AdWatcher, please visit http://www.adwatcher.com
ABOUT ABCSEARCH
ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising. With over 6 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. To learn more about ABCSearch, please visit http://www.abcsearch.com
Contact:
Ann Shannon
PAN Communications
978-474-1900
Simon Chernin
ABCSearch
818-285-6216
Boris Mordkovich, Director of Operations
AdWatcher
800-543-9579
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