Saphoros Spa Essentials Set to WOW! Miss USA Contestants

Saphoros chooses WOW! Creations as it's public relations agency to take their brand to the next level.

Texarkana, TX (PRWEB) April 17, 2008 -- Saphoros Spa Essentials www.Saphoros.com has choosen Los Angeles based celebrity marketing/public relations agency WOW! Creations to represent their marketing needs.

Saphoros Spa Essentials is a family-operated small business dedicated to healthy skincare and natural beauty. The business began in September 2005, offering bath and body products, gift baskets, fragrances, and candles. After a few months, owner Donna Standridge realized her true vision for the company and the direction that she needed to take in order to reach her dream.

Saphoros is a cruelty-free company from ingredient sourcing to final product, and is certified as Cruelty-Free by PETA's Caring Consumer program.

Saphoros Spa Essentials started their partnership with WOW! Creations on April 11th by delighting 52 of the most beautiful and talented women in the USA with it's stunning Spa Essential assortment in the official Miss USA Gift Bag presented to the contestants at the 57th Annual Miss USA Pageant from the Planet Hollywood Hotel in Las Vegas.

Hosted by the famed brother and sister pair Donny and Marie Osmond, the Miss USA pageant boasts a celebrity panel of judges including: Heather Mills, Rob Schneider,Joey Fatone, Kristian Alfonso, Amanda Beard, Christian Siriano, Shawne Merriman, Ken Paves, Kelly Carlson and George Wayne. All have received Saphoros Spa Essentials packages in their Gift Bags, in addition In Touch Weekly Magazine will feature the pageant bag in an upcoming issue and at the Tyra Banks show, a lucky studio audience member will receive it.

"This is the fifth event that WOW! Creations has been asked by the Trump Organization to provide gift bags to It's Miss Universe Organization," said Mark Harris Director of Global Strategic Marketing, WOW! Creations. "When I discovered Saphoros Spa Essentials, I knew in an instant it should be part of the treat filled WOW! bags and in fact it is the only skin care line chosen for this exceptional event."

WOW! Creations has an exciting marketing campaign planned for Saphoros in 2008 with multiple gifting events planned in addition to expanding the brand name through media exposure on a national level.

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