The Cleveland Browns Acquire a BOD POD® for Body Composition Assessment
Life Measurement, Inc. announces the Cleveland Browns have become the 14th NFL franchise to incorporate the BOD POD for body composition and metabolism assessment.
Cleveland, OH (PRWEB) April 17, 2008 -- The NFL's Cleveland Browns have purchased a BOD POD® Gold Standard Body Composition Tracking System from Life Measurement, Inc. The Browns become the 14th NFL franchise to incorporate the BOD POD® device to measure players' body composition and metabolism.
Born from university research, the BOD POD® has become the practical gold standard for fast, accurate, and safe body composition analysis for the elite athletic community. NFL, collegiate, MLB, Olympic, and premier athletic programs are utilizing the BOD POD to:
| | - Monitor and track the effectiveness of nutrition, rehabilitation, and training programs;
- Develop individual, sport, and/or position-specific body composition ranges;
- Assess caloric requirements through Resting Metabolic Rate (RMR) and Total Energy Expenditure (TEE) analysis;
- Provide athletes with additional motivation and knowledge on proper training principles;
- Accommodate a wide range of subjects (size, race, and gender).
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The BOD POD® allows elite athletic programs to implement a far safer protocol of managing and tracking both fat and fat-free mass, rather than the overall weight, of their athletes. This type of analysis discourages dangerous weight management practices (dehydration or weight gain by adding suboptimal fat) and creates personalized information to improve health and performance.
NFL clients include: Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Chicago Bears, Detroit Lions, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and the Washington Redskins.
About Life Measurement, Inc
Life Measurement, Inc. (LMI) develops, manufactures, and markets medical devices designed to provide the most accurate body composition and metabolic assessments in infants, children, and adults. Our versatile products are used worldwide in medical research, clinical, athletic, military, and health & fitness settings. LMI is committed to expanding the applications of body composition analysis for improved health and performance. For further information visit www.bodpod.com
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