Dominion Distribution Launches FlashEdition

Nation's largest distributor of free publications now offers digital distribution.

Norfolk, Va. (PRWEB) April 21, 2008 -- Dominion Distribution, a division of Dominion Enterprises and the nation's largest direct distributor to the retail channel for free publications, has launched FlashEdition digital distribution.

FlashEdition converts any publication--magazine, newspaper, catalog, training manual or any other publication--into a unique, interactive format that can be e-mailed to as many or as few recipients as the publisher allows. The unique format requires no proprietary reader, so recipients can quickly access the publication without downloading special software.

FlashEdition brings to life once-static publications with streaming audio, streaming video and unlimited direct Web links per page. With the click of a mouse, readers can access a publication's advertisers directly--all completely track-able--adding even more value to the publication. FlashEdition allows users to e-mail the publication to a friend, bookmark it, download it as a PDF, or print all or part of it (with publisher approval). Users also can search a single edition or all editions of the publication archived on FlashEdition.com. Thumbnail images, a table of contents and a directory of advertisers take users directly to the pages they wish to view.

Distribution of FlashEdition publications occurs along several channels: FlashEdition will send a graphically-rich e-mail to a list of recipients provided by the publisher announcing the availability of the new edition with a link to access it. Publishers also have the option of providing their own HTML design for the e-mail. All FlashEdition publications are archived and can be accessed at any time by visiting FlashEdition.com. Finally, FlashEdition provides publishers a special icon for the publication's Web site to link visitors directly to the digital edition.

Learn more about FlashEdition at the Dominion Distribution booth (#8) at the Association of Free Community Papers Annual Conference, April 24-26, in Palm Springs, Calif., or visit www.FlashEdition.com.

About Dominion Distribution
Dominion Distribution, the distribution division of Dominion Enterprises, is the nation's largest direct distributor to the retail channel for free magazines, publications and other free consumer media, and routinely services more than 46,000 premier supermarket, mass merchandiser, entertainment, restaurant and public locations across 49 states and the District of Columbia. Since 1982, the Dominion Distribution SMART computerized distribution management system has been unique in the free publication industry by providing a complete overview of all distribution activity. SMART tracks publication movement and trends at each individual distribution location, providing a comprehensive analysis of the overall distribution strategy while maintaining control over distribution costs. To learn more, visit http://www.dominiondistribution.com or call 800.232.0443.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

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