San Rafael, CA (PRWEB) April 21, 2008
GoCampaigns, a marketing and software company offering micro-targeted and personalized direct mail solutions, today announced the release of LeadMiner version 3.4 specifically for automobile dealerships. LeadMiner software offers auto dealers the ability to micro-target eligible prospects, use prospect profiling to offer the right vehicle and use "mass customization" to reach out with a personalized enticing offer.
Auto manufacturers provide specific buyer profiles for each model of their vehicles. LeadMiner allows auto dealers to create profiles of the ideal buyer for specific models. For example, a particular model of an SUV may have a target buyer profile of Male, Age 36-78, Income $50,000 to $75,000, Marital Status Any, Children. Direct mail campaigns are then created based on these profiles, along with other indicators such as FICO scores or home values. LeadMiner will also provide a number of default prospect profiles. Additionally, auto dealers can integrate their existing client base and use "mass customization" to reach out to clients based on their past purchasing history.
"LeadMiner provides full automation of the direct marketing process," says Hoshang Mostofi, president of GoCampaigns. "From lead generation to print and mail fulfillment, a sophisticated mail campaign can be created in minutes. LeadMiner is the culmination of two and a half years of development efforts and over seven figures in investment and is provided free with no monthly dues. This form of powerful micro-targeting was previously only available to select Fortune 500 companies, but now is made available for free to small and medium companies as well."
The result is a finished piece that includes an envelope with images of the vehicle along with a letter offering credit, monthly purchase and lease option payments, high resolution photos of the vehicle being offered and other personalized messaging. Personalizing messages with recipients' names alone increases response rates by 44%. On average, according to the Direct Marketing Association, you can expect an increase in client or prospect response by 3 to 10 times, improved client retention and increased return on investment for marketing dollars.
"We're pleased to be able to offer LeadMiner to auto dealers," continues Mr. Mostofi. "We believe LeadMiner will help auto dealers sell more cars to their existing client base and to new buyers. In this challenging environment, it is more critical than ever that auto dealers be able to accurately target prospects in a cost-effective manner. LeadMiner's 'mass customization' gives them simple tools that allow them to do so quickly and easily."
Along with the free LeadMiner software program, GoCampaigns also offers optional services which include demographically-based or FICO-based targeted leads, print and mail fulfillment or campaign creation assistance. Dealers only pay for the services on their first campaign if they are satisfied.
To learn more about LeadMiner for auto dealers please visit http://www.gocampaigns.com/autodealers.
GoCampaigns is a marketing and software company that offers an automated, micro-targeted, personalized direct mail solution. LeadMiner® software has been developed to meet the direct mail marketing needs of real estate agents, mortgage and reverse mortgage brokers, home builders, lenders and auto dealers. GoCampaigns customers select a campaign, define a target market and data set, then submit the information to create and deliver hundreds of personally written, information-rich mailing solicitations. The integration of consumer/property data and direct marketing tools is a seamless and transparent process. Visit http://www.gocampaigns.com to learn more.
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