TippingSprung and Brandweek Launch "The Brand Elastic"

New blog offers up-to-date coverage of the brand-extension world.

New York, NY (PRWEB) April 21, 2008 -- Brand extensions seem to be everywhere these days from Jeep strollers to the kitchen sink (from Jacuzzi). New York-based branding company, TippingSprung, has partnered with Brandweek Magazine to create a new blog that provides the latest news and dialog about the world of brand extensions.

Dubbed "The Brand Elastic" (www.TheBrandElastic.com), the blog is edited by Martyn Tipping, President and Robert Sprung, CEO, of TippingSprung. Says Tipping, "For four years now we've been taking a yearly look at brand extensions in our survey with Brandweek. Given the popularity of our survey, and the prevalence of brand extensions, we thought it would be a good idea to report back on brand extensions on a more regular basis." Adds Sprung, "The Brand Elastic is the only blog dedicated to brand extensions, offering a fresh perspective on the latest trends and the newest product introductions."    

The launch of "The Brand Elastic" coincides with the re-launch of the TippingSprung website at www.tippingsprung.com.

TippingSprung, LLC (www.tippingsprung.com) is a New York-based brand consultancy with key practices in brand strategy, research, naming, design, licensing, product globalization and nonprofit branding and fundraising.

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