Andrew Wilson Joins Applied Marketing Science as Project Director
Andrew Wilson has joined Applied Marketing Science as a Project Director in both the New Product Development and Litigation Support practice areas. He will be directing market research teams in developing and implementing qualitative and quantitative studies.
(PRWEB) April 21, 2008 -- Andrew Wilson has joined Applied Marketing Science as a Project Director in both the New Product Development and Litigation Support practice areas. Whether framing the research question or presenting complex findings to clients, Andrew is well versed in all phases of the research process for both quantitative and qualitative projects.
Prior to joining AMS, Andrew was a Research Project Manager with STAT Resources, Inc., a full service market research firm specializing in the High Tech, Physical Security, and Telecom industries. In this role, he oversaw research projects from conception to client delivery. He has conducted research on various topics including customer satisfaction and retention, employee satisfaction and retention, brand tracking, post-event research, segmentation, new product development, advertising evaluation, and market sizing. Additionally, Andrew developed client-specific relationship, segmentation, and propensity models within the Physical Security and Telecom industries.
Andrew holds a B.S. in Business, with a concentration in Marketing and Economics from the University of Connecticut. He is also currently pursuing a M.S. in Marketing Analytics from Bentley College.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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