Boston Interactive Launches Redesigned Corporate Identity for Axia

Axia partnered with Boston Interactive to redesign their website in order to showcase their elevated position in the strategic consulting industry. Boston Interactive updated the site though website development, design, information architecture, logo design, and content management.

Boston, MA (PRWEB) April 22, 2008 -- Boston Interactive, a web design and interactive marketing firm announces the launch of the new website for Axia Limited (www.axialtd.com). Axia is a Boston-based strategy implementation firm whose consulting services focus on creating value for the client through strategic operations optimization.

Axia partnered with Boston Interactive to create a new corporate identity and renovated website in order to drive awareness for the brand and convey Axia's top-notch services through clear, consistent messaging for current and prospective clients as well as potential employees.

"Our key goal was to present a clean, professional image that promotes the brand as the leading strategy consulting firm for senior managers" said Chuck Murphy, CEO of Boston Interactive. "We are thoroughly pleased with the results and are excited to launch Axia's new online presence."

The customized solution for Axia consisted of an integrated campaign to achieve an overall enhancement of design, information architecture, and promotion. The new website showcases the group's innovation, leadership, and passion for strategic operations solutions. Boston Interactive also focused on creating brand awareness through an e-marketing campaign. By developing a family of newsletters, Axia is able to maintain relationships with a broad range of clients and contacts. The combination of these elements aims to encourage interactivity amongst users and site visitors.

About Boston Interactive:
Boston Interactive is a web design, development and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at www.bostoninteractive.com.

About Axia Ltd.:
Axia is a Boston-based strategy implementation firm founded in 1999. Axia combines the capabilities of a top-tier strategy consulting firm with the pragmatism of operators, thus appealing to the very specific needs of senior managers with direct operating responsibility. The organization helps clients turn their strategies into actions and results. We work very closely with a select number of companies who are leaders in their industries. They are hands-on consultants who work collaboratively with their clients, bringing a unique mix of strategy tools, operating experience, and cultural awareness to develop recommendations that create value. More information about Axia can be found at www.axialtd.com.

Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
www.bostoninteractive.com

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