Bringing Traditional Art To The Virtual World - Launching Dreamarte Gallery's 'Next Year In Jerusalem' Art Exhibition

Dreamarte has opened it's on-line art gallery bringing traditional paintings to the virtual world in 3D. It's first key exhibition is tied to Passover 2008 and entitled 'Next Year In Jerusalem' - presenting the heartfelt dreams of 10 Israeli artists as they contemplate Jerusalem. The Gallery presents its exhibited works utilizing it's exclusive dViewer technology allowing users to appreciate traditional paintings in 3D.

Tel-Aviv, Israel (PRWEB) April 23, 2008 -- Traditional art has always lagged behind in the on-line world. The millennium-old art of painting has never been able to be adequately represented online till now. Tel-Aviv's Dreamarte Gallery has opened it's 'Next Year In Jerusalem' exhibition, utilizing it's exclusive dViewer technology, to coincide with this exhibition celebrating Passover (Pesach) 2008.

There are two times in the year that Jewish tradition and religion asks Jews to state, pray ... and yearn-for ... 'Next Year In Jerusalem'. One of those times is within the closing prayers of the Day of Atonement ... and the second time is during the Passover seder.

... but the technology is only a platform to represent the content. It's the content that rules and Dreamarte is adamant that it will host and exhibit the 'cream-of-the-crop' ... the best and most provoking art ...

According to John Pruzanski, the General Manager of Dreamarte, "It's about time are able to adequately exhibit art on-line. The basic jpg is not a great representation of a painting. We've worked long and hard to find a suitable technology to properly present paintings ... and we believe we've found the perfect answer.

"It is important that jpgs are able to be represented in a manner and fashion that allows users to inspect the work at close range and at multiple angles. It is also extremely important that the user experience appears seamless ... that the work can be viewed through a standard browser utilizing commom-place technologies. We've been able to achieve both objectives. No extraordinary applications or downloads are required. Just the standard Flash-enabled browser ... which is basically any and all of them."

But Pruzanski also waxed enthusiastically about the content; " ... but the technology is only a platform to represent the content. It's the content that rules and Dreamarte is adamant that it will host and exhibit the 'cream-of-the-crop' ... the best and most provoking art ..." he said.

The 'Next Year In Jerusalem' exhibition features works from; Ben Avram, Mark Braver, Inna Livnov, Yossi Yossel, Kim Tkatch, Albert Goldman, Alex Grinshpun, Lesya Bershov, Henry Dentith and Vladamir Rutschtein.

About Dreamarte
Dreamarte, is the evolution of eBay's Dreamshoppe Online, one of the first eBay stores dedicated to promote and sell original art. Based in Tel-Aviv Israel, Dreamshoppe primarily sold the works of internationally known Israeli artists of the likes of Itzhack Tarkay, Menashe Kadishman, Isaac Maimon and Mark Tochilkin amongst many others. It was only natural that Dreamshoppe started working directly with local artists ... and Dreamarte was born.

Working directly with the likes of Adriana Naveh, Galina Datloof, Marina Grigoryan and Heddy Kun, amongst many others, Dreamarte sells their works in its online Ebay store as well as it's general web-store Dreamshoppe. It is also very active at commissioning works for customers from its artists (dreamshoppe4U)... and working in the wholesale arena for art, (Building Value).

Now it has established the Dreamarte Gallery, hosting virtual exhibitions on a regular basis utilising it's exclusive dViewer technology. Dreamarte Gallery is the virtual center for art, hosting unique and provoking art exhibitions and a center for the community to analyze and discuss those works.

At Dreamarte, we don't just sell arte, we celebrate arte.

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