Expert Product Management Bundle Now Shipping
Expert Product Management Bundle Released - Includes best-selling Product Management and Product Marketing book, four on-demand training presentations and over 120 templates to teach customers how to make products more successful.
Los Gatos, California (PRWEB) April 23, 2008 -- Brian Lawley, CEO of The 280 Group, announced the availability of the "Expert Product Management™Toolkit Bundle: Advanced Techniques, Strategies, Training & Templates for Product Management & Product Marketing". The bundle is based on the idea that by following proven best practices readers can dramatically increase the chances of their product succeeding.
The Expert Product Management Toolkit Bundle includes Mr. Lawley's best-selling Expert Product Management book as well as four on-demand training presentations and over 120 templates. The bundle teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.
"Reading this book and using the corresponding training and templates will show you how to create product roadmaps, run better beta programs, do more effective launches and get great reviews. Short of building a great product, these are some of the other critical factors for achieving success…" stated Mr. Lawley. "…remember that every new product only gets one chance to make a great first impression."
"Expert Product Management also covers how to prioritize features, get your team and company on the same page, and deliver the right features in your product at the right time.." added Mr. Lawley, who was recently honored with this years "Excellence in Product Management Thought Leadership" award from the Association of International Product Marketing and Management (AIPMM).
According to Michael J. Salerno, co-founder and President Emeritus, Boston Product Management Association, "Being an expert in Product Management means knowing what is critical for product success. The strategies and tools offered in Expert Product Management will allow new or seasoned practitioners to avoid the non-essential and stay focused on the critical path to plan, build and launch a market-leading product."
The release of the bundle coincides with the nomination of the 280 Group's Product Management & Product Marketing Office™ Toolkit for an "Excellence in Product Management Tools" award, also from the AIPMM and with the Brian Lawley winning the 2008 AIPMM Excellence in Product Management Thought Leadership award.
The Expert Product Management Toolkit Bundle is available now on Amazon.com for $349 and through www.280group.com and www.happyabout.info. The PM Office Toolkit, as well as 12 free PM templates and a series of whitepapers that preview the toolkit, can be downloaded from the 280 Group website at www.280group.com in the resources section.
About Brian Lawley
Brian Lawley is the CEO of the 280 Group, a leading Product Marketing and Product Management consulting firm, and is a well-known expert on Product Management. He recently won the 2008 Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management (AIPMM). During his twenty year career in Product Management, he has defined, launched and marketed over fifty successful products for companies such as Adobe, Palm, Intel, Nokia and dozens of startup and mid-sized companies. He is the editor of PM2.0: The Product Marketing & Product Management Newsletter
and the Product Management 2.0™ Blog. In addition to his book, he also writes guest articles for a variety of other publications, has delivered several keynote addresses at well-known conferences, and been featured on CNBC's World Business Review and the Silicon Valley Business Report.
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