B2B Marketing Company Marketo Announces Nine New Customers
Lead management software provider's March traction spans industries and surpasses expectations.
San Mateo, CA (PRWEB) April 22, 2008 -- B2B marketing software company Marketo today announced nine new customer additions, including global trademark solutions company Thomson CompuMark and full-service marketing agency Antarctica Digital, surpassing its sales goals for the month of March. Marketo also nearly doubled its lead management volume to 1.5 million leads managed on behalf of customers, enabling each customer company to communicate with every prospect in a targeted, meaningful way without wasting time, effort or resources.
Marketo's latest customers span multiple industries, range from start-ups to global industry leaders, and underscore the company's broad appeal to mid-sized and enterprise-class organizations seeking more efficient and revenue-impacting B2B marketing capabilities.
"We're focused on eliminating the pain, difficulty and expense commonly associated with marketing automation," said Marketo CEO Phil Fernandez. "We're turning the market on its head with a marketing software solution that's finally easy to buy, own and use, and as a result, customers are clamoring for it. There was obviously pent up demand. The variety of both size and industry represented by Marketo's new customers is a great indication that our sophisticated, yet easy marketing software is proving valuable for B2B marketing initiatives in any mid-sized company."
In addition to Thomson CompuMark and Antarctica Digital, new users of Marketo's intuitive, on-demand lead management software include Blueroads, a leading provider of Partner Opportunity Management solutions; EmployTest, a human resources screening test company; Odyssey Logistics, the leading provider of outsourced logistics and transportation management services; and Picateers, an organization that delivers fundraising opportunities for schools through its unique portrait picture program.
"Antarctica Digital's clients depend on us for reliable and complete marketing services, and we're thrilled that Marketo is helping us offer richer lead management and nurturing capabilities to them," said Peter Steele, CEO of Antarctica Digital. "Marketo builds upon the extensive suite of services we provide to our clients, giving our full-service marketing package comprehensive lead management capabilities. As a result, Antarctica's clients have seen great growth from being able to deliver custom landing pages to prospects, use lead scoring to measure respondents' interest and behavior, and trigger activities in Salesforce.com when a lead becomes hot."
Marketo's new customers have much to look forward to, including improved ability to demonstrate the value of marketing. Jodi Florence, marketing director at Marketo's first customer, IDology, explains, "For so long, it has been very difficult to explain and show the results that marketing gives to a company. It's only been measured by sales. (Marketo) helps lower the gap between sales and marketing and helps marketers really prove the ROI and really prove the impact that they bring."
On April 30, 2008 in Las Vegas, Marketo CEO Phil Fernandez will be discussing the benefits Marketo is providing to its clients as a featured presenter at Software 2008's exclusive Innovation Showcase.
For additional information on Marketo's participation at Software 2008 visit http://www.marketo.com/about/news/marketo-presents-at-software-2008-innovation-showcase.php.
About Marketo
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.
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