NewsStand Program Allows Dialogue Between Floridian and Bahamanian Students On Slavery, Heritage and World News

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Austin-based NewsStand, a digital publishing solution provider, is collaborating with the Sarasota Herald-Tribune to get students connected to newspapers and diverse communities across the globe. Leveraging NewsStand's E-ffective Date, the Herald-Tribune Media Group is linking students living in Red Bays, a remote community located on the Andros Island in the Bahamas, to daily newspaper content for the first time in their classroom.

Austin-based NewsStand, a digital publishing solution provider, is collaborating with the Sarasota Herald-Tribune to get students connected to newspapers and diverse communities across the globe.

Leveraging NewsStand's E-ffective Date, the Herald-Tribune Media Group is linking students living in Red Bays, a remote community located on the Andros Island in the Bahamas, to daily newspaper content for the first time in their classroom. Known as the "Black Seminoles," the island is populated by descendants of escaped United States slaves. Students based in Sarasota and Red Bays will be exchanging ideas, discussing current events and actively exploring the history of U.S. slavery.

"Thanks to this partnership, history is coming to life for students in both the Red Bays and Sarasota communities," said Diane McFarlin, publisher of the Herald-Tribune. "NewsStand's technology solutions enable educators to leverage newspapers to teach kids about different cultures."

The Herald-Tribune is participating in a new Newspaper in Education program from NewsStand. E-ffective Date provides educators with curriculum, online replicas of newspapers from around the world and a student-to-student email portal. The new program allows students to evaluate same-day news coverage in regions around the world and exchange ideas with the students living there.

The Herald-Tribune is first launching its electronic E-ffective Date program to connect students in Red Bays starting May 2008.

"E-ffective Date is a powerful tool designed to expose students to news in other communities and ignite cross-cultural dialogue," McFarlin continued.

E-ffective Date will eventually enable teachers and students to select from many newspapers worldwide and compare coverage of events or explore news outside their communities. Specialized curriculum programs, from mathematics to social studies, provides a range of topics and projects for students to explore.

"E-ffective Date takes the Newspaper in Education Programs a step farther by creating a tool for collaboration and critical thinking," said Scott Lubeck, vice president and general manager, NewsStand. "Our objective is to work with leading newspapers and implement technologies that support their key missions and innovate in new directions. The Sarasota Herald-Tribune is actively expanding students' horizons."

NewsStand works with leading publishers to transition their Newspaper in Education programs to electronic editions with educational portals and features tailored to the classroom.

Additional consulting and technology services offered by NewsStand include re-delivery strategies, retail location features and interactive digital publishing solutions. NewsStand delivers digital content and delivery solutions to hundreds of magazine and newspaper titles as well as book publishers in more than 120 countries.

About NewsStand Inc.:
NewsStand, Inc. is the leading digital partner for premier publishers of newspapers, magazines and books, and is one of eContent Magazine's Top 100 Companies. Currently, the company delivers digital content and delivery solutions to hundreds of magazine and newspaper titles, as well as book publishers, in more than 120 countries. NewsStand provides robust digital publishing solutions and services, including archiving, content management and re-distribution, content repurposing, replica editions, subscriber management and custom publishing.

Founded in 1999 NewsStand is a privately held company headquartered in Austin, Texas, with offices in New York City and the United Kingdom. Investors include Adams Capital Management, Noro-Moseley Partners, the New York Times Company and HarperCollins Publishers.
NewsStand is a trademark of NewsStand, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

About The Herald-Tribune Media Group:
The Herald-tribune Media Group is part of the New York Times Company Regional newspaper Group, serving three counties with 6 local editions and an award wining Web site in Southwest Florida since 1925.
In 1995 the Herald-tribune was one of the first newspapers in the country to launch a 24 hr. television operation, SNN News 6
In September of 2007 the Herald-Tribune was one of the first newspapers in the country to convert 100% of its Newspaper In Education circulation to digital.

Contact:    
Melissa Anthony                                     
AnthonyBarnum Public Relations
512-687-3476

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MELISSA ANTHONY

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