SilverTech Launches Online Solution for Largest Water Utility in North America
SilverTech today announced the successful launch of an integrated online web solution for American Water of Voorhees, New Jersey. American Water is the largest water utility company in North America, providing high-quality water and wastewater services to approximately 1600 communities in 32 states and Ontario, Canada. The new online web solution was the largest single project to date for the New England-based interactive agency SilverTech and was timed to coincide with American Water's announcement of an initial public offering of stock on the New York Stock Exchange.
Manchester, NH (PRWEB) April 25, 2008 -- The online solution launched today includes a corporate American Water website, fifty unique satellite websites for each American Water state or subsidiary, database and application integration, an e-mail marketing and reporting system, and stand-alone interactive branding tools such as a touch screen kiosk that serves as a virtual educational demonstration.
The new websites were developed by SilverTech following six months of in-depth strategic planning during which SilverTech and American Water teams determined how best to market and promote regulated and non-regulated services and products on the website, as well as how to integrate data and website management capabilities globally.
"We relied on SilverTech's strategic recommendations, as well as creative and development expertise to really drive this project," said Kimberly Selby, brand manager for American Water. "We are more than happy with the end result and we are confident that this is the right solution to take our company to the next level."
The websites were developed and customized to integrate with many of the client's existing infrastructure and internal systems such as: Percussion's Rhythmyx, a leading third-party content management solution; shareholder.com, an online investor relations and communications solution; and PeopleClick, an employee recruiting tool. The new websites also facilitate content and document sharing, as well as posting and distribution features based on assigned permission levels. SilverTech provided on-site training for all website management tools so that designated American Water employees can easily and affordably update the website as needed.
"The best thing about this project is that we were able to reach out across the entire American Water enterprise--which is giant--to almost every department, every satellite and subsidiary, and to all key third party partners. This allowed us to ensure that the completed online solution made good business sense from all perspectives," stated Jeff McPherson, SilverTech's client services director.
American Water continues to work with SilverTech on add-on features to the new websites, which will be implemented at future intervals. The corporate American Water website can be found at www.amwater.com. For more information about SilverTech, visit its website at www.silvertech.com or call 603-669-6600.
About SilverTech Inc.
SilverTech, Inc. is a New England-based interactive agency that expertly solves online marketing, technology, operations, fundraising, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.
SilverTech clients include American Water, Capital One, Dr. Hauschka Skin Care, The Common Man Family of Restaurants, Life is Good®, Union Leader Corporation, State of New Hampshire, and Pizza Fusion, among many others. For more information contact SilverTech at info@silvertech.com .
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