Philosophy Communication Wins American Appliance Account

Luxury appliance parts and service company chooses local agency to create identity.

Denver, Colo. (PRWEB) April 25, 2008 -- Philosophy Communication, Inc., a Denver-based marketing and public relations agency, was selected by American Appliance to develop its brand identity including logo and tagline and incorporate them into the American Appliance corporate collateral.

American Appliance is a luxury appliance parts and service company dedicated to providing the highest quality service and parts for high-end appliances. American Appliances' team of service technicians are trained to fix customers' appliances right - the first time.

"Philosophy's inventive and detailed approach to creating brand image impressed us. We were looking for an experienced local firm that could relate to what makes American Appliance stand out," said Service Manager Scot Baca.

Philosophy Communication will begin the brand identity process by interviewing key American Appliance customers to learn about the company and its strength and weaknesses. Philosophy will then draft key messages and brand personality statements, and finally create the tagline and logo that will reinforce the American Appliance image in its marketplace.

About Philosophy Communication, Inc.
Founded in 2001, Philosophy Communication is a full-service marketing and public relations agency dedicated to the art of shaping thought. Philosophy received the Small Practice Award in 2005 from the Colorado Chapter of the Public Relations Society of America, recognizing it as an outstanding local boutique agency. Based in Denver, Colorado, Philosophy has represented many notable companies, including A World of Tile, Caribou Coffee, Nautilus Group, Inc., RenewSkin Clinics and Roth Distributing Company. For more information, visit www.philosophycommunication.com.

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