Denver, CO (PRWEB) April 28, 2008
Recent findings from VideoBloom's Video-Enabled Web Index, or VIEW Index, report that 48% of NASDAQ 100 companies have online video on their Web site; 52% do not offer any Web video. Many of the companies that do not have online video are in the pharmaceutical, semi-conductor and computer hardware industries, while the media, Internet, games and software industries feature Internet video prominently.
Among the 48 companies that have Web video on their Web site, there is a variance in the number of clicks it takes to get from their home page to the online video (8 companies actually showcase video on their home page). Sixteen companies have Internet video one click away, ten companies take two clicks to find the online video and twenty-two require three clicks or more.
As well, the VIEW Index reports that 26% of the companies use Web video in an advanced manner, meaning video is used to further ecommerce transactions or improve a corporate image rather than simply provide information.
For example, mega-grocer Whole Foods maintains a video blog where CEO John Mackey can discuss the latest food trends while software giant Adobe effectively employs video for online training. Dell's "Studio Dell" offers insights and tech tips for home, small business and professional users while the popular Garmin's GPS Systems features a powerful video of a GPS unit in action with a testimonial from a US soldier driving his Hummer into Baghdad.
Antoine Toffa, founder and CEO of VideoBloom notes, "When compared with our prior survey of Dow Jones companies, it becomes apparent that the bigger the company, the stronger the likelihood they will use video. Today, the larger companies' online video use tends to be more sophisticated and prominent but the smaller companies' Web sites are catching up and becoming more video-enabled."
About VideoBloom's VIEW Index
The VIEW Index is VideoBloom's newest innovation for understanding and analyzing Web video trends. For a complete list of the ways NASDAQ 100 companies are utilizing online video, click here.
VideoBloom is an expert in the field of Web video management. As video becomes as essential to Web sites as text and pictures, VideoBloom leads the way in providing innovative and flexible online video solutions to businesses.
Contact VideoBloom at 303-694-7300.