Entravision Communications Selects MatrixPlus Software for Radio Division

Entravision Communication media sellers use CRM and sales operations solution to increase advertising revenue and win more business.

Pittsburgh, PA (PRWEB) April 29, 2008 -- Matrix Solutions, the industry leader in providing sales strategy software and consulting services to media companies, today announced that Entravision Communications has signed an agreement to equip their radio division with MatrixPlus™, the leading sales strategy and CRM tool suite for the media industry.

Eddie Melendez, Vice President and Director of Sales at Entravision Communications, said: "Over the past eight years, our television division has used MatrixPlus to achieve our strategic planning, selling, and forecasting objectives. MatrixPlus has saved our salespeople time and increased their productivity, which has contributed to our company's growth and profitability. I have every reason to expect the same benefits by implementing MatrixPlus in our radio division."

MatrixPlus is the only solution tailored to the unique needs of media selling, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates the need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams, to convergent selling initiatives, users gain greater insight, are able to gauge trends and investigate hot button report items.

About Matrix Solutions and MatrixPlus
Matrix Solutions is the industry leader in providing sales strategy software and consulting services to media companies encompassing print, television, radio, cable, online and outdoor. Today over 800 customer sites and 10,000 users depend on Matrix Solutions to achieve their sales planning, strategic selling and forecasting objectives as part of their daily routine to ensure their selling efforts yield the greatest results. Matrix Solutions is headquartered in Pittsburgh, PA. For more information, visit www.matrixplus.com.

Contact:
Deborah Shearman, Vice President Product Management & Marketing
Matrix Solutions
412-697-3070
dshearman@matrixplus.com

Leslie Currie, Senior Marketing Specialist
Matrix Solutions
412-697-3076
lcurrie@matrixplus.com

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