WheyUP To Be Sold At Vitamin World

Sports beverage company signs marketing deal with retail chain

Gilbert, Ariz. (PRWEB) April 28, 2008 -- WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with Vitamin World, which owns and operates more than 450 retail stores throughout the United States. As part of this agreement, WheyUP will be sold at select stores throughout the country. Vitamin World is a wholly-owned subsidiary of NBTY.

"Part of our distribution strategy is to increase the number of retail locations where WheyUP is sold, so we're pleased to be partnering with Vitamin World," said WheyUP's inventor and co-founder Erik Rothchild. "Vitamin World is a true heavyweight in the nutritional supplement industry."

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy -- whether it's coffee, an energy drink or caffeine pills -- to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

"With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets," Rothchild said. "It's a great way to add protein to your diet and energy to your day."

For more information, visit www.wheyup.com.

To schedule an interview with WheyUP founder Erik Rothchild, for a product sample, or a high-resolution product image, please contact Curt Blakeney, Edge Public Relations at 480-628-1611 or edgepr@cox.net.

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