Polaris Marketing Research Vice President Speaks on Brand Strategy at the National Association of HomeBuilders 2008 Conference

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Polaris Marketing Research Senior Vice President and brand strategy specialist, Debra S. Semans was a featured speaker at the National Association of Home Builders 2008 Multifamily Pillars of the Industry Conference.

Polaris Marketing Research, Inc., brand strategy specialists, announced today that Senior Vice President Debra S. Semans was a featured speaker at the National Association of Home Builders 2008 Multifamily Pillars of the Industry Conference.

She spoke in a brand strategy session entitled "Building a Great Brand," which focused on helping multifamily owners and developers create brands across their portfolios and individual properties. The purpose of the brand strategy session was to offer insights into how building brand equity can differentiate these builders from their competitors.

Semans' brand strategy co-presenters were Mary Ann Voight, Vice President, Corporate Marketing, The Bozzuto Group and Denise Bailey, Senior Vice President, Marketing and Training, Legacy Partners.

The Multifamily Pillars of the Industry Conference, at The Broadmoor Hotel in Colorado Springs, Colo., was held April 1-3, and focused on the best practices and real-life lessons presented in case studies in finance, design and development of rental apartments and condominiums.

About NAHB Multifamily
The National Association of Home Builders Multifamily Council, sponsors of the Pillars of the Industry Conference, was first established in January 1981 to serve as the voice of the multifamily industry. NAHB Multifamily represents the specific interests of builders, developers, owners, and managers of all sizes and types of condominiums and rental apartments. Take your time and browse, read, or download the information that interests you.

About Polaris Marketing Research, Brand Strategy Specialists
Founded by Jan Carlson in 1989, Polaris Marketing Research, Inc. is a full-service marketing research company specializing in brand strategy and brand positioning based on quantitative and qualitative marketing research expertise. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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Dianne Hill
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