Is There Crisis? Halve Budget in Advertising Doubling Sales: the Secret Inside a Book

Milan, IT (PRWEB) April 30, 2008

Pass the virus!, the handbook which has been able to conquer the Italian marketers hearts, is today available worldwide in English language. Inside the book it is possible to find ideas and solutions to face the matters of budget due to the recent economy crisis.

What really is important today are the results. It could be paradox, nevertheless reduce costs in advertising increasing sales is not only possible but also a very common practice. Viral Marketing has already got an extraordinary worldwide success for a specific reason: it works! This kind of undirected promotional marketing gets more and more space on traditional and on line media, building a virtue circle that is able to produce results over normal expectations, at a level of extremely lower cost respect of traditional marketing techniques.

One of the strategies explained in the book consist in the insert of marketing inside the product, so to give it a natural viral value. Instead of the majority of marketing books, this paperback is really practical and useful because it explains all the techniques with step-by-step methods.

"How many people spend big budget on advertising without satisfaction on the ROI? Unfortunately when things are already done it's to late for remedy, and to stop advertising campaign on the run could bring to lose on brand image toward customers and competitors. This is particular real during crisis", stated Dr. Stefano Calicchio, the author of the book. "In this book is illustrated a concept deeply different, now possible thankful to viral marketing and the increasing use of internet, which make it achievable the exponential word of mouth between people. Is it possible to halve budget in advertising doubling meanwhile results? The answer is yes, but only understanding why and knowing the rights steps to achieve the goal".

Pass the virus! has proved to be highly successful among readers and critics, as evidenced by the numerous reviews appeared in Italy on national newspapers. People who read the book have become enthusiastic because they discover to buy something that has more than the cover's price. The book is available at the following address: http://www.lulu.com/content/892098

About the author
Stefano Calicchio graduated by the Libera University of Languages and Communication IULM, having attended the course of Degree in Public Relations and Publicity. After a formative experience in the marketing, he has undertaken the entrepreneurial way. He is among the founder partners of Stelor Informatica science and Audiostelor, project in which more than 30 people of 12 different nationalities participated, and he now deals with the managing of PR-Stelor, with the intent to make the project a reference for the services of PR destined to the PMIs in Italy. Passionate of marketing and economy, he has published in Italy, Spain, South America and USA by Lulu and in the Republic of Panama by the publisher Expats Ebooks, and he is author of many Top Seller. 
In 2007 Stefano Calicchio was guest of radio networks and relevant newspapers of management and marketing at a national Italian level, like Radio Capital, Corriere della Sera, Hedge and Eurofinanza. 
In 2008 he was nominated by Campus Orienta as one of the TOP 100 JR. BEST in Italy for entrepreneurship and innovation.

###