Elite could not have found a more qualified and strong expertise to expand the brand worldwide
West Hollywood, CA (PRWEB) April 30, 2008
Elite Modeling Management (elitemodel-world.com), the largest and most famous modeling agency in the world has formed a major alliance with the leading merchandise licensing company, Licensing Holding Group ("LHG"), an affiliate of United Licensing Group ("ULG") (ulgworld.com). The new deal secures LHG as the master licensor to the Elite name for merchandise and consumer products, including the rights for television and video.
"Elite could not have found a more qualified and strong expertise to expand the brand worldwide," said Bernard Hennet, Group CEO of Elite World S.A.
"LHG is proud to be associated with the prestigious and dynamic brand that Elite conveys to its consumers worldwide," said Jimmy Esebag, Chairman of the Board of LHG.
The Elite program will target young women, integrating high fashion at an affordable price. LHG will create a distribution strategy with the Elite brand name in order to provide the market lifestyle of fashion, beauty, glamour and luxury. Plans for the brand include: Apparel, Swimwear, Intimates, Accessories, Beauty, Hair, Fragrance and Hospitality expansion.
Elite Models fashion has already gained brand recognition internationally but now helmed by Jimmy Esebag, the brand will be catapulted into worldwide success. A pioneer in corporate and celebrity brand management, Esebag is the impresario who built the lucrative Playboy license.
Elite is the most prestigious modeling agency worldwide, with over thirty five years of establishment, creating some of the most world known supermodels: Cindy Crawford, Claudia Schiffer, Tyra Banks, Gisele Bundchen and Heidi Klum. Today, Elite manages over 3,000 models with more than fifty agencies across five continents and operates a fully-integrated modeling platform with a commanding international presence.