Decisions Made Easy Delivers the Nielsen Direct Data Explorer Solution

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Exclusive interview featuring Decisions Made Easy's Wayne Rigney

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Decisions Made Easy's Nielsen Direct Data Explorer solution drives productivity and creates insight that translates into action

Wayne Rigney, CEO of Decisions Made Easy - The Nielsen Company (, recently participated in an exclusive interview with Ron Powell and the Business Intelligence Network. In this interview, Rigney discusses how Nielsen Direct Data Explorer, their consumer goods-intelligence analytic software tool, helps retailers and CPG companies gain powerful insights into SKU and store-level performance by analyzing retailer direct POS and related data.

"Consumer goods manufacturers and retailers have a wealth of business intelligence available to them in direct data - the data made available directly from retailers and in-house systems. However, direct data has many nuances requiring a specialized business intelligence solution to unleash its full potential," says Wayne Rigney, CEO of Decisions Made Easy - The Nielsen Company. "At Decisions Made Easy, we provide software and services designed to efficiently extract insight from direct point-of-sale (POS) and related data, and create actionable information for use across the business. Our direct data solutions help users address critical business issues in retail execution, availability management and complete market reporting. Through pre-built reports using best practices in consumer goods and direct data analytics and powerful ad hoc analysis, users can optimize the value in all their data gain greater insight into their business down to the SKU and store level."

"Decisions Made Easy's Nielsen Direct Data Explorer solution drives productivity and creates insight that translates into action," says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. "Decision Made Easy works alongside an organization's existing business intelligence tools, enabling companies to integrate the direct data from one or more retailers with syndicated and internal data."

To listen to the interview, please click here.

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About Decisions Made Easy
Decisions Made Easy , a global business service of The Nielsen Company, provides software, data, and services for consumer goods manufacturers and retailers focusing on direct data. Clients use our solutions to efficiently extract insight from direct data and related data and create actionable information for use across their business.

About Business Intelligence Network™:
The Network's flagship site leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. provides research and case studies from leading authors and experts in business intelligence. is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Decisions Made Easy
Carolyn Calzavara
carolyn.calzavara @


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Carolyn Calzavara
Decisions Made Easy
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