Boston, MA (PRWEB) May 27, 2008
SocialMarketingJournal.com, one of the Web's most visited websites about Social Marketing, has added a new reputation management section to the site. The intention of the new addition is to help companies discern how customers and the public perceive their business and products. Social Marketing is one of the newer aspects of online marketing and its importance has raised as social networking sites, such as MySpace, Facebook, and countless other online communities, have become increasingly popular places to share ideas, review products, and interact with other people.
Blogs, forums, photo and video sharing sites like Flickr and YouTube are also social networking sites, and businesses, especially large corporations with world-renowned brands, are occasionally surprised by the influence that these sites have on their markets. Further, these sites expeditiously disperse bad customer service experiences around the world, casting a dim light on the brands and their affiliated businesses. Of even more significance is how a handful of negative reviews online can sway a purchasing decision.
It can take months or years and a few million dollars to establish a brand in the Information Age. Companies also know that an unfavorable review on a major social networking site with millions of viewers can sully a brand's reputation overnight. Thus, reputation management has leaped from its obscure marketing niche to the forefront in marketing plans.
The new reputation management section of the blog navigates companies through the potential minefield of this aspect of Social Marketing. Renowned Internet marketing expert, Nick Stamoulis, pens the blog posts and invites questions, feedback, and further discussion on any of the topics presented, as well as new blog post ideas from his readers.
To learn more about reputation management or any other Social Marketing strategy, interested parties are encouraged to visit the Social Marketing Journal website at http://socialmarketingjournal.com and use the information presented there to gain a deeper understanding of this exciting, but potentially perilous, marketing method.
Social Marketing Journal
(smj @ brickmarketing.com)
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