81% of U.S. business executives subscribe to industry email newsletters for product information and business intelligence.
Boston, MA (PRWEB) May 7, 2008
Email Marketing Journal, a respected online blog for commercial and non-commercial organizations that wish to craft compelling newsletters and promotions, has added a new email marketing basics section of the site to help them start their own successful email marketing campaigns.
It's important to note that email marketing is not about filling Web users' email inboxes with the unwanted and unsolicited spam that most Internet users deal with every day. Email marketing can only be effective when Web users choose to sign up for newsletters and official communication from organizations that interest them. Millions of people join mailing lists each year to receive fresh information on topics as varied as upcoming concerts in local venues to cheap air travel fares to industry-specific newsletters.
According to an article in the Wall Street Journal in 2007, "81% of U.S. business executives subscribe to industry email newsletters for product information and business intelligence."
The new email marketing basics section of the website features regularly updated blog posts written by renowned Internet marketing firm Brick Marketing. Mr. Stamoulis crafts his blog posts to give readers a professional's perspective on a variety of email marketing approaches so that they may use this information to connect with their audiences.
Even though this is information that people have chosen to receive, unless email marketing updates are consistently well-written, informative, and provide something of real value to the reader, they will disregard it as spam. The blog posts in the new section provide helpful information so organizations can avoid many of the common mistakes that even the best intentioned email marketing campaigns make. This saves organizations valuable time and resources and allows them to focus on what their readers really want from newsletters and email promotions as well as tips on starting their own email marketing lists.
The information in the email marketing basics and other sections of the site is free for anyone to view and use and site visitors are encouraged to leave comments, ask questions, and receive feedback from Mr. Stamoulis. Email marketing managers seeking a deeper understanding of effective email marketing use is encouraged to visit the Email Marketing Journal website at http://emailmarketingjournal.com or call 877-295-0620 for more information.
Email Marketing Journal
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