New York, NY (PRWEB) May 5, 2008
Gerry Marrone has joined ICC/Decision Services, a leading provider of Customer Experience Management solutions as Senior Vice President of Brand & Agency Development.
In his new position, Marrone will spearhead many of the firm's brand and agency initiatives including audits and ROI metrics in such areas as consumer events, in-store compliance and product placement.
"Gerry is a key addition to our growing involvement in measuring brand success in the marketplace," said David Rich, ICC/Decision Services President and CEO. "His agency experience and expertise are sure to strengthen ICC's position as the industry leader in measurement of the brand experience."
Gerry has over 20 years of experience developing results-driven programs for consumer packaged goods companies, retailers and agencies. He has held senior level positions at PromoWorks, a leading in-store marketing services firm; Eventive Marketing, an experiential marketing agency and part of the Omnicom Group; FrontLine Marketing & CBS Outernet, a company specializing in in-store media; Iconoculture, part of the consumer facing research industry; and Crossmark, one of the country's largest professional business services firms. He holds undergraduate degrees in Retail Merchandising & Management and in Marketing.
Gerry lives in Middletown, NJ with his wife Karen and their three children.