Online Investigative Company Offering "Fast or Free" Phone Number Research

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After years of searching in vain for a free cell phone number search, one company's guarantee has made the fabled service a reality. 24-hour results, or they give the information away for free, is the promise that is shaking up the information brokering industry.

Washington-based CellularTrace.com, a popular investigative site specializing in skip tracing, and infidelity cases has now offered customers and potential clients a deal that few needing their type of research could refuse. Beginning Thursday April 24th, the site began promising customers phone number identification results within 24 hours. While such time-frames are not in themselves particularly noteworthy, the other half of the deal is.

Results not returned within the 24-hour time frame will still be provided to the customer, but without charge. Site owner James Lam quipped that while the infamous false promise of a free cell phone number lookup has reached urban legend status, his company is finally offering just that.

"Finally, a real free cell phone lookup is a reality...of sorts."

Armed with a new system, new staff and hunger for more than his share of the online investigative pie, Lam's team now offers 13 different phone number searches, including a few that are simply "rush" versions that provide the same info. The new "fast or free" promise applies to most of the phone number lookup services the site offers.

Despite the newly organized team, and the promise that the site is now streamlined, and has overcome the growing pains of the past year, Lam doesn't doubt he'll have to make good on his promise once in a while.

"Oh, I'm sure we'll have to give one away here and there. We're good -- actually we're probably the best in the industry, and we certainly do more cell phone work than anyone else. But we aren't perfect. We make mistakes, and we get stumped once in a while."

Lam's site identifies primarily cell phone numbers, and his biggest clients are suspicious wives, repossession agents, lenders, and bounty hunters.

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MIKE CASTLE

James Lam
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