Tapping Into a Vast Sea of New Members Through a 'Club Within a Club'

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There are 200 million people out there ready to join a health club -- if only health clubs offered a friendly stepping stone… "8 Minute Abs" fitness star, Jaime Brenkus, becomes spokesperson and programmer of the HOGGAN Sprint Circuit and creates shorter, but highly effective workouts…the Fitworks health club chain Installs HOGGAN Sprint Circuit and pulls in new members off the couch.

TV fitness personality and author of the famed "8 Minute Abs" video, Jaime Brenkus, was so impressed with the HOGGAN Sprint Circuit that he recently became its spokesperson. Says Brenkus, "It is going to bring more people in through the gym doors. Finally there's an application for the 200 million people, those that gyms should be going after, who don't set foot into traditional gyms."

"We're absolutely ecstatic to have Jaime on board as our spokesperson and program director," said Ryan Dean Hoggan, Executive V.P. for HOGGAN Health Industries. "You're talking about a guy who has helped millions of people with time-oriented programming in the past such as with "Eight Minute Abs" and "15 Minutes To Fitness".

Brenkus has been diligently working with the HOGGAN Sprint Circuit to devise programming to get members, especially the newcomers, to get maximum results in the least amount of time. He's created segments, like building blocks, that users can choose depending upon their time and desires. program."

The challenge is that today's standard health club with its typical array of cardio machines, weight stack machines, and group fitness studios appeals to a small sliver of the general population, roughly 14% according to the International Health and Racquet Sports Association.

John Janszen, COO of the 17-club chain Fitworks in the Ohio area, has found that adding the HOGGAN Sprint Circuit can provide a large health club facility with a continuous stream of new members from a totally new demographic.

The prominent feature of the HOGGAN Sprint Circuit which makes it so appealing to newcomers to exercise is a proprietary technology called Magnatech™, whereby the resistance is provided, not by weight stacks or hydraulics, but by magnets.

As Janszen explains, "Magnatech is a step up because the movement goes in both directions; the resistance goes both ways. When you push and then you pull, the workout is little bit faster than it was before. The Magnatech is incredibly smooth. You don't have to worry about someone pulling the pin and the weights all slamming."

Circuits offer very time efficient workouts becuase they offer a total body strength workout and a cardiovascular workout simultaneously. "The HOGGAN Sprint Circuit is very space efficient," he went on, "With our 15 machine package, all we need is from 500 ft.² to 650 ft.² and that can be the showcase for the beginning members."


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