Gold's Gym International Deploys PeopleAnswers' Assessment Technology and Reduces Year-Over-Year Employee Turnover by 27%

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When the human resources team for Gold's Gym looked for ways to retool their hiring process to ensure that all gyms hire the best possible match for each position--with the hope of reducing employee turnover--they turned to Dallas-based PeopleAnswers for the solution.

Gold's Gym, headquartered in Dallas, Texas, is the largest co-ed gym chain in the world and the most recognized name in fitness. With more than 610 facilities in 42 states and 30 countries, and an additional 150 new locations currently in its development pipeline, the company is anticipating explosive growth in 2008. When the human resources team looked for ways to retool their hiring process to ensure that all gyms hire the best possible match for each position--with the hope of reducing employee turnover--they turned to Dallas-based PeopleAnswers for the solution.

Gold's Gym executives understood the importance of maintaining a knowledgeable, helpful staff, with trainers who often became an important part of the client's fitness commitment. Identifying the best candidates for specific job functions is PeopleAnswers' focus, and after evaluating the first nine months of employee data, the partnership has proven to be successful beyond expectations. TJ Carter, Senior Vice-President of Human Resources, summarized the findings this way: "In just the first nine months of using PeopleAnswers, we have hard evidence of a 27% reduction in turnover from the same time frame last year!"

How They Did It: The PeopleAnswers Solution

PeopleAnswers applied cutting-edge technology to the existing hiring process at Gold's Gym by developing a collection of behavioral traits that contributes most strongly to high employee performance in various gym positions. These collections of traits--called Performance Profiles™--were created by correlating behavioral preferences from current employees at Gold's Gym with individual employee performance data for various roles in the gym, from Management to Sales to Exercise Instructors. This data was then analyzed to objectively identify the traits that are both consistent and unique to existing top performers in the gyms.

Turnover Results for Gold's Gym

After compiling data for the first nine months of the Gold's Gym/PeopleAnswers partnership, employee turnover rates were reduced by the following percentages:

  •     27% lower turnover rate compared to the same time period one year earlier
  •     43% lower turnover rate compared to the same time period two years earlier
  •     34% lower turnover rate between employees who were Assessed using PeopleAnswers and those who were Not Assessed over the same time period
  •     22% lower turnover rate between those that were Recommended by PeopleAnswers compared to those who were Not Recommended by PeopleAnswers

The Bottom Line

Gold's Gym experienced a remarkable improvement in employee turnover by utilizing the PeopleAnswers system to identify how job candidates matched the customized Performance Profiles™ for each position. By reducing turnover, the PeopleAnswers solution helps to preserve the continuity of the Gold's Gym client experience and encourages a strong membership base.

About Gold's Gym
Gold's Gym has been the authority on fitness since 1965. Today, Gold's Gym has expanded its fitness profile to offer all of the latest equipment and services including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga, while maintaining its core weightlifting tradition. With nearly 3 million members worldwide, Gold's Gym continues to change lives by helping people achieve their individual potential. http://www.goldsgym.com

About PeopleAnswers®
PeopleAnswers provides next-generation web-based hiring assessments to help companies maximize the quality of every hire, reduce turnover and hiring costs, and streamline the selection process. Clients include ADP, Texas Instruments, Macy's, Centex, Neiman Marcus, Tenet Healthcare, The Venetian Hotel, Famous Footwear and Medtronic. http://www.peopleanswers.com

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Glen Sheppard
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