Ultimate Resort Exclusive Agreement Signed with University College London

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Ultimate Resort was chosen out of many other destination clubs as the exclusive destination club of University College London -- due to the large number of global club destinations, world-class member services, unique vacation experiences and exception value for which Ultimate Resort is best known.

In an agreement signed today, Ultimate Resort (http://www.ultimateresort.com) has been named the exclusive destination club of University College London (UCL), one of the most prestigious universities in the world. Ultimate Resort will extend preferred membership offers to the University's alumni and parents of current students through the University's quarterly newsletters, magazines, website and other collateral, as well as host alumni reunions and exclusive events within selected Ultimate Resort's luxury residences in the US and Europe.

Graduates from UCL closely mirror the profile of the typical Ultimate Resort member. UCL boasts a base of very affluent graduates that reside world-wide throughout the UK, Western Europe, and the United States. According to a recent club member survey, the typical Ultimate Resort member is affluent, well-educated, and well-traveled.

Through this exclusive partnership, Ultimate Resort can now reach even more of an international affluent audience, especially with the club's planned expansion into more European destinations including Tuscany, Rome and Ireland. An ever-expanding worldwide network of more than 120,000 University College London (UCL) alumni helps to maintain the university's international reputation for access, innovation and excellence.

Ultimate Resort was chosen out of many other destination clubs as the exclusive destination club of UCL due to the large number of global club destinations, world-class member services, unique vacation experiences and exceptional value for which Ultimate Resort is known. "At Ultimate Resort, we strive to provide our members and their families with the best value and the most consistent global luxury travel experiences for their money. Alumni and parents of current UCL students are extremely discerning consumers, which makes this partnership so synergistic," said Jim Tousignant, President and CEO of Ultimate Resort.

Given today's International currency market, where the Euro and the UK Pound are relatively strong compared to the weakened US Dollar, residents of international markets who decide to join Ultimate Resort now have a great opportunity to experience an even more exceptional value.

Ultimate Resort was carefully developed to be more affordable than other luxury vacation travel options, yet offer equal or superior benefits. Whole ownership of a second home is the most expensive and least flexible option, and severely limits a family's travel destination choices. The burdens and costs associated with second home ownership include mortgage payments, taxes, insurance, maintenance and full responsibility for a vacation property that will be used for only 30 days per year on average. Timeshare and fractional ownership provide alternatives by purchasing access to a fixed, single destination property for a fixed week or several weeks of the year, but are often too restrictive.

About Ultimate Resort

Ultimate Resort Luxury Destination Clubs (http://www.ultimateresort.com) is the leader in the destination club industry with more global destinations than any other luxury destination club. Ultimate Resort operates a family of destination club offerings that provide members with flexible access to a growing portfolio of spectacular residences, concierge member services and exclusive club amenities.

The $200 million dollar agreement between Ultimate Resort and Private Escapes announced in late 2007 creates the industry's largest and fastest growing destination club offering, based on the number of global club destinations. The combined offering, called Ultimate EscapesTM, is expected to launch by the end of the second quarter 2008 and will be the only destination club offering that operates three distinct clubs and multiple membership plans, targeting the $1 million, $2 million and $3 million average home value club categories. Approximately 1,300 club members will have access to more than 140 exclusive club properties located in nearly 50 of the world's best resort destinations in the US, Mexico, the Caribbean and Europe.

Members also have flexible access to an exclusive collection of over 100 four- and five-star luxury hotels located in major resorts and cities throughout the US, Europe, Asia, the Middle East, South America and Central America.
About UCL

With over 28,000 staff and students, UCL is one of the largest universities in the United Kingdom. UCL is in the top ten world universities in the 2007 THES-QS World University Rankings, and the fourth-ranked UK university in the 2007 league table of the top 500 world universities produced by the Shanghai Jiao Tong University. UCL alumni include Mahatma Gandhi, Marie Stopes, Alexander Graham Bell, and the members of the band Coldplay.

UCL is a member of the elite Russell Group of Universities, a part of the 'G5' sub-group of super-elite UK universities, and a part of the Golden Triangle. UCL consistently ranks among the top five university institutions in the UK league tables, among the top three multi-faculty universities, and is currently in the top 10 universities globally.

Ultimate Resort Media Contact:
Lauren Keyson
E: Lauren.Keyson @ ultimateresort.com
Tel: 917-331-3143

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