FohBoh Attracts 5,500 Members in First 100 Days

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FohBoh is the number one fastest growing social-business network for the global restaurant industry.

FohBoh, the number one fastest growing online social-business network for the global restaurant industry, today announced rapid user adoption since its January 1, 2008 launch.

"Attracting 5,500 new members in our first 100 days is impressive for a vertical social network targeting one industry," said co-founder and CEO Michael Atkinson. "As the community grows, our ability to affect and change the industry for the better increases."

Over 50% of FohBoh's membership are key decision makers from the $500 billion U.S. restaurant industry. FohBoh's growing number of members, page views and unique visits has attracted advertisers and numerous strategic partnership opportunities. "This week we closed FohBoh's first major partnership, with more to follow," said Ted Cohn, co-founder, President and CTO.

To encourage membership growth and participation, the company implemented a Rewards Program that lets members earn points (and shadow stock in FohBoh itself) by contributing and inviting others to join. The first 50,000 FohBoh members earn 500 points to join and 1,000 points for each referral. Members also enjoy 10% of the points their referred members earn. "This marketing initiative has fostered a competitive and fun environment where participation is rewarded," said Diane Cohn, VP Community Development at FohBoh. "Our strategy has created a more active community, stimulated quality content and grown membership more rapidly than without it."

"I find FohBoh extremely useful," said Doug Golden, the current point leader on FohBoh. "The knowledge and experience from members is incredible. I literally learn something new about the restaurant industry almost every day. 95% of my clientele are restaurateurs and bar/nightclub owners, so it's a no-brainer as to why I joined."

"I've been able to endorse my personal brand on the site," said Amanda Hite, another early member and leading contributor. "I've made more new industry connections on this than any other network site I'm involved in. I believe it's because this site has a lot of personality, and the point system is a great way to market the site."

About the Company
FohBoh (http://www.fohboh.com) launched January 1, 2008, is the leading online social-business network for the restaurant industry. Its members are employees, executives, vendors, suppliers and service providers that work in or support the global restaurant, hotel, casino and resort industries.

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Michael L. Atkinson
Fohboh, Inc.
(800) 928-8430 +100
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