Florham Park, N.J. (PRWEB) May 1, 2008
KSS Retail, the leading in-house Price Optimization provider, will be showcasing live demonstrations of Price Optimization in the hands of a retail merchant, at the annual Food Marketing Institute MARKETECHNICS® trade show in Las Vegas, May 5-7.
KSS Retail will be at booth #3485 at the MARKETECHNICS show. KSS Retail provides the leading in-house price optimization solution for the grocery, convenience, drug and general retail markets.
"Our latest release allows our retail customers to model promotions over a user-defined time period, typically four, eight or 12 weeks," said Lyle Walker, KSS Retail vice president of marketing. "This gives a retail merchant the ability to determine the optimum amount of time to run a promotion. Often-times promotions run too long and consumers end up viewing these promotional prices as everyday pricing. Retailers now have the ability to see the effects of multiple weeks of promotions, understand their impact on other items in the category, and determine the optimum amount of time that these promotions should run. And, because of our dynamic modeling techniques, a merchant is always working with the most current, updated models."
By understanding the issues and work requirements of retail merchants, KSS Retail has been able to leverage more than 14 years of price modeling experience to deliver an intuitive, fast, self-learning and merchant friendly solution that places Price Modeling and Optimization on the front-lines, where pricing and promotional decisions are made. KSS Retail customers, such as Raley's, Brookshire Brothers, McKesson and others are able to model any category, any time with the most current information because of the dynamic, self-learning models that are unique to KSS Retail. And, by integrating regular and promotional pricing, KSS Retail customers are able to fully understand the effects of promotions on a category, allowing them to develop pricing that optimizes financial objectives.
About KSS Retail
KSS Retail is the leading provider of in-house price optimization solutions for the grocery, convenience, chain drug and general retail industries. Retail merchants use KSS Retail software to model and optimize in-store prices for regular and promotional pricing by using an intuitive, fast, merchant friendly tool that integrates price modeling and optimization into the daily work-flow of a merchant. For more information, visit http://www.KSSRetail.com, or contact Lyle Walker at (972) 733-0465, or at Lyle.Walker @ KSSRetail.com. For media inquiries, contact Roy G. Miller at (903) 422-5117, or at rmiller @ rgmcomms.com
KSS Retail, U.S. Headquarters
25-B Hanover Rd, Ste 201
Florham Park, NJ 07932