WOMM Targeting Moms Optimizes Ad Budgets and Generates Positive Results for Small Businesses

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MommyTalk.com attributes grassroots, word-of-mouth marketing to site's success.

Our users are very loyal, and I believe that they have been a huge part of our success. I think with a service like MommyTalk, grassroots in the only way to go.

As a leader in the mommy social networking world, MommyTalk.com announced today that the site has recently generated more support than ever by optimizing advertising costs and increasing Word-of-Mouth Marketing (WOMM) efforts, specifically by moms. MommyTalk.com Senior Editor, Rachel Dunn, said that a recent push of WOMM has doubled the site's daily unique visitors and boosted the site's Alexa rating by nearly 400,000 in the past few months.

"We have grown tremendously through doing product and site reviews and cultivating partnerships," said Dunn. "Our users are very loyal, and I believe that they have been a huge part of our success. I think with a service like MommyTalk, grassroots in the only way to go."

In fact, MommyTalk recently switched its focus and is working directly with specific marketing companies so the site's creators could better manage what kind of advertisements appear on the site, reducing the quantity of ads and making more room to promote partners and products in which the site's members strongly believe.

Through the site's WOMM campaign, MommyTalk has successfully secured endorsements from popular bloggers like Sabrina Massey, who pens Sabrina's Money Matters and MouthyGirl, as well as blogger Susan Lindgren from The Lil' Mom That Could.

MommyTalk members also have been reviewing products for corporations and small businesses. Most recently, MommyTalk teamed up with Garage D.O.G.G., a cleaning product that removes dirt and oil from outdoor equipment and garage surfaces. Members have the opportunity to enter a contest to win a $3,500 Home Depot gift card just by submitting a video of them using the product.

"I would definitely argue that word of mouth marketing efforts are far more valuable than traditional advertising," said Jason Weaver, CEO of Sway, Inc, the social media marketing company behind the Garage D.O.G.G. contest. "This is especially true for the household decision makers - specifically moms. They believe in what other moms have to say more than an online or print advertisement."

The site also recently partnered with ECOBAGS to host an Earth Day essay contest and giveaway of the company's eco-friendly, stylish shopping bags.

Membership on MommyTalk.com is free, and visitors to the site can enjoy most of the site's offerings. The site boasts an unusually controversial forum, new feature articles daily on the homepage, customizable family and kid pages and more. The site launched in August 2006 and has since gained a following of moms across the world.

For more information, please visit http://www.mommytalk.com.

About MommyTalk.com:
MommyTalk.com was created in 2006 "by moms, for moms," to help keep families and friends connected through an online social community. Members have access to free services such as creating personal family (and kid) home pages, uploading photos, participating in forums, blogging, emailing and chatting. MommyTalk.com is based in New York City, NY. For more information, visit http://www.mommytalk.com or call 480.250.4315.

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Melissa Rzeppa
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