Photography Does Sell Real Estate

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A study conducted by a Real Estate web site found that property pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers.

"Location, location, location" is the common catch phrase when buying a house. "Photography, photography, photography" will soon be the new advice when selling., a for-sale-by-owner website, conducted a study monitoring listings over a 30-day period which clearly showed that pictures that are poor or less-than-flattering can turn buyers off, leading to fewer leads and offers.

According to these findings, properties which feature just one photo generated approximately three views and two leads, while listings displaying 20 or more images received over 62 views and close to 15 leads. And listings with fewer photos sold for less. The closed NET price as a percentage of the original price also showed a direct correlation. These findings are based on 2007 numbers and are again estimates.

  • 1 Photo = 86% of Original Price
  • 10 or more = 93% of Original Price

Another study relating to the number of photos a listing posts compares photos to the number of days on market (DOM). The findings show that listings with more photos sold faster. This is the shake down on the photos to days on market (average) analysis.

  • 1 photo = 80 DOM
  • 16-19 photos = 42 DOM
  • 20+ photos = 30 DOM

In real estate, the number of pictures accompanying a listing can be worth thousands of dollars. A $300,000 home, sporting only one photo, could sell for as much as 3.8% less or a loss of over $11,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of sellers posted the maximum 20 photos.

About provides home listings throughout the United States. Its personalized searches, highly visual ads featuring video tours, professional photography and comprehensive community listings, make it possible for home buyers to access property listings from across town or across the country. View Gouldsboro, PA homes for sale is proud to have aligned with real estate professionals and organizations that are equally dedicated to providing the best tools, services and advice to the real estate industry. If you want to be part of the future of the real estate business, please sign up and start getting leads immediately.

Julia Foster


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