Los Angeles, CA (PRWEB) May 3, 2008
With a recession looming and an uncertain election year, healthcare customer buying decisions are taking longer than ever. Novasyte launches a revolutionary education platform that combines Nurse Educator teams with an online education portal. Novasyte's solution increases face to face customer selling for medical device sales organizations while at the same time increasing patient outcomes and clinician safety.
"We believe that there is a dire need for medical device sales organizations to do more with less," said Tim Gleeson, Managing Partner for Novasyte. "Healthcare sales organizations are increasingly pulled in new and interesting directions…..many of those directions are non-revenue generating." In a recent time study conducted by Pace Productivity Inc., Sales Representatives surveyed spent less than 25% of their work week in face to face selling while over 30% was spent on servicing and administration related issues. "Novasyte poses the question….what happens to your organizations bottom line when you have a trusted partner to assist in the education initiatives of a new product conversion which in turn affords your sales force 10% more selling time?"
As Region Managers for one of the largest medical device manufacturers in the world, the founders of Novasyte were tasked with managing fifteen Sales Representatives and were responsible for over $60 million in annual sales revenue. "Novasyte's solution was developed out of a serious need to find trusted clinical Brand Representatives who could be deployed for customer education during large product conversions and new product launches," said Joe Andrew, Managing Partner for Novasyte. "We found that our sales managers, sales reps and marketing teams were spending a considerable amount of time (and money) assisting in the education efforts of a new product conversion. This often times resulted in their core job function falling flat."
In a recent article written by Paul Harris titled "Customer Training Is Outsourcing's Hottest Trend", medical products and pharmaceutical companies were cited as aggressive adopters of the outsourced education model. Outsourced education models….."can get customers on-board more quickly, improve adoption rates of new product features and upgrades, and improve learning with customer and partner certification programs," said Harris. Combining both the face to face knowledge distribution and the adoption of best practices, Novasyte provides a solution that adds immediate value to medical device companies through increased face to face selling time and comprehensive end user device adoption.
About Novasyte (http://www.novasyte.com)
Novasyte is the first professional services group focused on providing high quality, customized education and implementation solutions for the healthcare sector. Novasyte provides a comprehensive customer education platform that combines Nurse Educator teams with an online education portal. Novasyte's solution increases face to face selling time for medical device sales organizations while at the same time increasing patient outcomes and clinician safety.