90% Of All Advertising Is Wasted

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Nanaimo Entrepreneur's New Ad Analysis System Helps Spot The Biggest Losers

Only about 1 in 10 places I advertised gave me a positive return on investment. Some places gave me as high as 1,362% return. But 90% of the advertising I did cost me money. By tracking, I was able to quickly dump the biggest losers and expand my advertising in proven sources. Over time, my limited marketing budget allowed me to compete with much larger companies at a fraction of the cost.

Entrepreneurs don't start out with multi-million dollar ad budgets like Fortune 500 companies do. So entrepreneurs can't afford to advertise where they are losing money.

Like many other small business owners, Nanaimo entrepreneur Garland Coulson regularly purchased advertising from a variety of sources. Unlike most other entrepreneurs, Garland carefully tracked what advertising source every sale came from. After a careful analysis of his results, Garland stated: "Only about 1 in 10 places I advertised gave me a positive return on investment. Some places gave me as high as 1,362% return. But 90% of the advertising I did cost me money. By tracking, I was able to quickly dump the biggest losers and expand my advertising in proven sources. Over time, my limited marketing budget allowed me to compete with much larger companies at a fraction of the cost."

Garland originally tracked his advertising using a large number of different tools such as web-based lead capture pages and ad tracking software, but he found that the different marketing tools didn't "play" well together and he had to pull the needed information for advertising analysis from multiple places. The system worked, but seemed too awkward for other entrepreneurs to use easily. So he worked with his programming partner to create a simple all in one system that would allow people to track advertising even if they didn't have a web site. The service became available worldwide in April 2008. It is called the Internet ONE System and it can be found at http://www.InternetOneSystem.com.

While the system was originally set up to work for entrepreneurs who want to track Internet advertising, it can also be used for traditional forms of advertising like television commercials, radio commercials and newspapers and magazine advertising. So a Fortune 500 company could use it to see if the 2.6 million dollars they spent on their latest Super Bowl commercial was their biggest winner or the biggest loser.

Garland suggests, "Don't do ANY advertising until you have a system in place to be able to connect your advertising with your bottom line. If you do, you'll be throwing away 90% of your marketing budget."

Garland Coulson,known as "The E-Business Tutor," has been an entrepreneur since 1995 and makes his living through helping others learn how to do Internet marketing successfully. His ventures also include his own advertising company at http://www.FreeTrafficBar.com, and his blog at http://www.EBusinessTutor.com.

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GARLAND COULSON

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