Skyward Mobile Announces Partnership With TriviaFix to Develop Mobile Sports Trivia Application

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Skyward Mobile, Inc. announced today that it has entered into a licensing agreement with Yasmine Partners Inc., owners of TriviaFix, the popular sports trivia web site . According to the terms of the agreement, TriviaFix will license its sports trivia content and branding to Skyward Mobile, which will use it to create a rich sports trivia mobile application. Skyward Mobile will leverage its relationships with mobile carriers to distribute the TriviaFix application to a large number of carrier portals.

We think it will be a natural and very successful addition to Skyward Mobile's application suite, and they'll give our brand maximum exposure in the mobile world.

Skyward Mobile, Inc. ("Skyward Mobile"; http://www.skywardmobile.com) announced today that it has entered into a licensing agreement with Yasmine Partners Inc., owners of TriviaFix, the popular sports trivia web site ("TriviaFix"; http://www.triviafix.com). According to the terms of the agreement, TriviaFix will license its sports trivia content and branding to Skyward Mobile, which will use it to create a rich sports trivia mobile application. Skyward Mobile will leverage its relationships with mobile carriers to distribute the TriviaFix application to a large number of carrier portals. The addition of TriviaFix to Skyward Mobile's product line promises to add a new dimension of entertainment to mobile services. About Skyward Mobile emphasizes variety, with applications as diverse as Crossword Café, Traffic.com2Go, and the Bible. TriviaFix is the latest member of this lineup.

"TriviaFix is about providing the best sports trivia experience," said Dani Waxman, Co-Founder and CEO of TriviaFix. "We think it will be a natural and very successful addition to Skyward Mobile's application suite, and they'll give our brand maximum exposure in the mobile world."

With one of the largest sports trivia databases in the industry, TriviaFix is an ideal mobile content supplier. TriviaFix's unique approach, based on user-generated content, ensures that trivia questions are always timely and interesting.

"We are looking forward to putting TriviaFix in our lineup of services as well as on the deck of popular mobile operators," said Jeremy De Bonet, founder and CEO of Skyward Mobile. "Our goal is to change the mobile user's experience, and we think that TriviaFix sports trivia fits that profile by giving users a bit of challenge and fun."

About Skyward Mobile
Skyward Mobile is developing the next generation of mobile applications that provide consumers with the optimal mobile experience for accessing all digital content on virtually every device. Skyward Mobile leverages its breakthrough APX technology platform to create rich and vibrant experiences and provide seamless and intuitive access to content and services that fill every niche and need, delivered on virtually any mobile device. For more information, visit http://www.skywardmobile.com.

About TriviaFix
TriviaFix is a leading sports trivia web site, hosting the Web's only interactive community of sports trivia fans. TriviaFix's innovative platform allows users to submit their own questions, earn points and prizes, learn more about their favorite teams and players, and become part of a growing community of sports fans. TriviaFix also distributes a one-of-a-kind sports trivia widget that is available on leading sports and gaming websites, and at http://www.triviafix.com. TriviaFix is based in Beit Shemesh, Israel, and owned by Yasmine Partners Inc.

For more information, contact:
Press(at)triviafix.com
http://www.triviafix.com

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Dani Waxman
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