EquipmentTraderOnline.com Sets New Traffic Record

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EquipmentTraderOnline.com's new website is setting records for internet traffic.

Equipment Trader, a division of Dominion Enterprises, announced today record-breaking traffic on its newly redesigned Web site, http://www.EquipmentTraderOnline.com, during the first four months this year.

EquipmentTraderOnline.com hosted over 285,000 unique visitors per month between from January to April, 2008--up more than 78% over the same period in 2007--according to Omniture SiteCatalyst HBX.

"As our Web site traffic continues to set new records, the new site design continues to prove its value. We look forward to offering more and more consumers access to one of the Internet's largest equipment databases," said Nick Petsos, Equipment Trader brand manager. "Upcoming improvements to EquipmentTraderOnline.com, such as the Attachments and Manufacturers Showroom, will provide even more exposure for our equipment dealers."

Re-launched in January 2008, the Web site offers equipment dealers a completely redesigned Inventory Management Tool (IMT), Instant Mobile Lead Alert and enhanced call tracking capabilities with eStara's Click to Call technology.

Three main channels, "Find," "Sell" and "Research," take visitors directly to the information they seek. The "Find" channel provides instant access to more than 52,000 pieces of equipment for sale. Our "Sell" section offers individuals the ability to advertise their equipment to a targeted audience of over 285,000 equipment buyers per month The "Research" section offers additional information on everything from finance and insurance to equipment transport and attachments.

About EquipmentTraderOnline.com
EquipmentTraderOnline.com, the Web site of Equipment Trader, a division of Dominion Enterprises, is one of the largest construction and agriculture equipment sites on the web. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes CommericalTruckTrader.com, BoatTrader.com, CycleTrader.com, RVTraderOnline.com and AeroTrader.com. For more information, visit http://www.EquipmentTraderOnline.com.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

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Nick Petsos

Nick Petsos
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